Press Releases

Backbone Media Named One of Outside Magazine’s “Best Places To Work” For Second Year In a Row


Backbone Media, the country’s premier active lifestyle public relations and media agency, has been named to Outside Magazine’s annual “Best Places to Work” list for the second year in a row. 

Outside’s “Best Places to Work” project celebrates the innovative companies setting a new standard for a healthy work-life balance. The list was compiled with the help of the Outdoor Industry Association and Best Companies Group. The yearlong selection process began with an outreach effort that identified a wide range of non-profit and for-profit organizations with at least 15 employees working in an office in the United States. Participating companies were sent confidential employee-satisfaction surveys and employer-questionnaires to collect information about benefits, compensation, policies, job satisfaction, environmental initiatives, and community outreach programs. The experts at the Best Companies Group then analyzed the results and selected the companies that best enable employees to pursue active lifestyles while also supporting their social and environmental contributions.

Headquartered in Carbondale, Colorado, with offices in Denver and Jackson, Wyoming, Backbone targets and engages the active lifestyle market for over 50 category-leading brands including Eddie BauerSmartWoolBlack Diamond EquipmentPolartecGregory Mountain Products and Sperry Top-Sider, as well as adventure travel destinations like Sun Valley, Telluride, Catalina Island and Estes Park. Founded in 1997, Backbone has 30 employees with expertise in public relations, media planning and buying and social media.

“We founded Backbone over 16 years ago as a social experiment, to see if we could build a company with a culture that blends a healthy, active lifestyle with challenging, engaging work,” said Backbone partner and co-founder, Penn Newhard. “As our agency has steadily grown, we’ve worked hard to ensure we remain authentic to our brand partners and encourage our employees to live the lifestyle we’re promoting. The Outside Best Places to Work designation is a terrific honor for us to receive again this year.”

”We’re proud to publicize the efforts of these 100 companies,” said Outside editor Christopher Keyes. “They each show a real commitment to creating active, healthy work environments and put a premium on innovative benefits. Year after year, Outside’s Best Places to Work program demonstrates that America’s most successful companies are the ones that consistently promote true work-life balance for their employees.”

Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 15 years, Backbone has worked with leading food and beverage, gear, apparel and technology brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.

Outside is America’s leading active lifestyle brand. For more than 30 years, Outside has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The Outside family includes Outside magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, and Outside Books. Visit us online and on Facebook.

Best Companies Group works with national and local partners around the country to establish and manage “Best Places to Work,” “Best Companies,” and “Best Employers” programs on a national, statewide, and regional basis. Through its thorough workplace assessment, utilizing employer questionnaires and employee-satisfaction surveys, BCG identifies and recognizes companies who have been successful in creating and maintaining workplace excellence. 

Founded in 1989, Outdoor Industry Association (OIA) is the premier trade association for companies in the active outdoor recreation business. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. Outdoor Industry Association seeks to ensure a healthy and diverse specialty retail and supply chain based on quality, innovation and service. To this end, OIA works diligently to raise the standards of the industry; increase participation in outdoor recreation to strengthen business markets; provide support services to improve member profitability; represent member interests in the legislative/regulatory process; promote professional training and education; support innovation; and offer cost-saving member benefits. Search for outdoor-industry jobs is at OIA’s career center: