Backbone Retains Electronic Systems Consultants and Welcomes New Staff

Backbone Media, LLC, a full service public relations and media buying firm, announces the addition of Electronic Systems Consultants to its client roster. Backbone also announces the hiring of Dax Kelm and Lindsay Brown.

Aspen, Colorado based Electronic Systems Consultants (ESC), the world leader in home technology integration, expands Backbone’s growing initiative into the energy savings and renewable resource sector. “ESC is incredibly fortunate to have a world-class PR and media support agency in our backyard,” said Anson Fogel, Electronic Systems Consultants CEO. “Backbone’s progressive culture, involvement in our community and track record in PR and media strategy on a national stage make them an ideal choice for our team.”

For the past 20 years, ESC has been the leader in transforming the way people interact with their homes. Today, there are mature, reliable technologies that dramatically simplify the control of our environment and save energy, all while empowering architecture and the homeowner with capabilities previously unimagined. This is integrated control by ESC. Backbone also handles PR for Carbondale based InPower Systems, which was recently featured in Outside magazine. For more information on ESC, visit www.escusa.com.

Beginning this week, Dax Kelm and Lindsay Brown will join the Backbone family. These hires expand PR account management and media buying capabilities in the Jackson and Carbondale offices.

With over 10 years of experience in the action sports, cycling, running and outdoor industry, Dax Kelm makes the leap to Backbone Media after working with Carmichael Lynch Spong, formerly Stanwood & Partners PR in Jackson, Wyoming. Prior to CLS, Dax worked with Teton Gravity Research, where he served in a variety of marketing and film production roles. Dax is based in Jackson and will manage all PR efforts for Electronic Systems Consultants, and InPower Systems, an alternative energy solutions company.

Lindsay Brown comes to Backbone Media from Rock and Ice/Trail Runner magazine where he managed a wide range of duties in their circulation department. With over 25 years of experience in the outdoor industry, Brown will be managing media buying responsibilities for Backbone.

“Backbone is all about the strength of the brands we represent,” states Backbone Media partner, Nate Simmons. “ We are excited by the current opportunities in front of us and fortunate to add two great, talented individuals to a prospering team.”

Backbone Media is a full service public relations firm with its roots in the outdoor industry. Backbone specializes in PR, product placement, media buying, joint marketing and marketing consulting. For more information go to www.backbonemedia.net.