Backcountry Expands Own Brand Line With 2019 Collections
Inspired by life in the Wasatch, the leading specialty retailer will introduce a four-season offering including premium collaborations
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PARK CITY, Utah (March 20, 2019) – Specialty retailer Backcountry announces the launch of its largest owned brand product expansion yet, introducing climb, mountain bike, and winter collections as well as outdoor lifestyle apparel and travel gear. Following its success in 2018, Backcountry will celebrate 23 years of retail expertise, powered by its unique in-house team of product experts called Gearheads™, with the launch of a comprehensive, versatile and premium 2019 offering that includes a partnership with GORE-TEX brand, the industry leader in textile innovation, as well as collaborative efforts with top brands like Black Diamond and Burton.
Based near Utah’s iconic Wasatch Mountain Range, Backcountry was built on a passion for providing accessibility to products that inspire outdoor adventure. By developing a reputable online retail experience and personalized service via its Backcountry Gearheads, the brand has grown extensively since its inception. Backcountry has the unrivaled ability to translate decades of customer feedback and Gearhead expertise into products that are designed to address customer needs that aren’t being met elsewhere.
“We understand that the way our community pursues their outdoor passions is as diverse as the community itself, and that inspired us to take a more holistic approach in 2019,” said Jonathan Nielsen, Backcountry CEO. “In building a thoughtful four-season line of pinnacle products and complementing that with elevated lifestyle apparel and travel gear, we hope to connect with outdoor enthusiasts from all walks of life, and advocate for outdoor experiences near and far.”
The first launch of the year begins today with the Backcountry Climb Collection, encompassing apparel and technical hardgoods designed for all types of rock climbers. Nearly every piece of apparel in the Climb Collection is manufactured with CORDURA®, the family of fabric fibers recognized for their long-lasting durability and resistance to abrasion, tears and scuffs. The collection also includes collaborations with celebrated climbing brands: x Black Diamond Stone Garden 30L Crag Pack, x Edelweiss Echo Climbing Rope, x Metolius Party Pit Crash Pad, and x So iLL All Chalk No Action Hangboard, as well as modular adventure and day pack systems.
In May, an enduro-inspired Backcountry Mountain Bike Collection will be introduced, featuring technology-driven Polygiene apparel and a feature-rich hip pack.
Backcountry’s offerings will culminate with the Backcountry Winter Collection, launching in October 2019. The collection will showcase a range of snow outerwear, including the integration of GORE-TEX INFINIUMTM, premium apparel innovations that deliver versatile comfort through stretch and mobility, as well as the celebrated waterproof durability of GORE-TEX GUARANTEED TO KEEP YOU DRY® brand promise in other items such as three layer jackets, bibs and gloves. The collection will also include a co-developed Burton Family Tree splitboard collaboration, apparel, a ski/snowboard bag and a boot/accessory bag, providing Backcountry fans a full offering. All give the consumer a fresh and creative product experience at the forefront of innovation.
Whether on local trails, city streets or a crag on the other side of the globe, the four-season Backcountry 2019 Collections offer the opportunity to be outfitted for backcountry pursuits or everyday adventures. Enabling access to best in-class products and experiences, the core principle of Backcountry’s mission, is proudly represented in the design inspiration behind this year’s expanded private label line.
The 2019 Backcountry activity and lifestyle collections are exclusively available at Backcountry.com beginning on March 20.
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Media Contact:
Jess Smith, OutsidePR
E-mail: jess@outsidepr.com
About Backcountry
Backcountry is the leading online retailer of premium outdoor gear and apparel for skiing, snowboarding, biking, climbing, fly fishing, hiking, camping, and more. Founded in the Park City, Utah area in 1996, Backcountry connects people to their passions by offering the best selection of outdoor products, backed by knowledgeable, responsive customer service from its Gearheads and rapid fulfillment out of its two warehouse hubs. Backcountry operates four additional online specialty stores: Competitive Cyclist, MotoSport.com, Steep&Cheap, and Bergfreunde.de, based in Germany.
