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Press Releases

Backcountry Experience Returns for 2014 SIA Snow Show

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The Backcountry Experienceexhibit will return to the 2014 SIA Snow Show (Jan. 30 – Feb. 2) for a third year with safety seminars, expert appearances, panel discussions and a happy hour. Featuring over 50 brands, the Backcountry Experience will offer up an interactive space for learning, sharing knowledge, discussions and socializing.

“As a member of SIA’s Backcountry Task Force, I know SIA is taking the lead in providing backcountry safety awareness resources, including the Backcountry Experience booth. It’s an honor to partner with SIA and educate the industry in the revolution of terrain management to help skiers/boarders avoid avalanches and take their skills to a higher level through the Steep Life Protocols,” said Dean Cummings, Owner H2O Guide/H2O Outdoor Gear.

Whether splitboarding, alpine touring, skiing or hiking a boot pack, heading out-of-bounds is always a backcountry experience where knowledge and equipment are essential. Each day of the Snow Show, the Backcountry Experience will highlight important topics including Proper Route Finding, Gear Selection, Beacon Basics and Avalanche Warning Signs.

“As sales and use of backcountry products continues to rise, it’s important to educate consumers as well as the shop kid on the retail floor about safety and avalanche awareness,” said Jeremy Jones of Jones Snowboards. “The Snow Show’s Backcountry Experience is a great place for this.”


12P – Panel Discussion: The Marketing of the BackcountryModerated by Verde PR & Consulting

Join brands, athletes and filmmakers for an open discussion on marketing the backcountry.

2P – Steep Life ProtocolsPresented by Dean Cummings


10:30A – Avalanche Education and Building Brand LoyaltyPresented by Friends of Berthoud Pass

2P – Steep Life Protocols Presentation & Multiburial Search Contest – Presented by Dean Cummings

Travel smartly and sensibly in the mountains by implementing sound protocols.

3P – Panel Discussion: Avalanche Airbag Category Overview

5:30P – Jeremy Jones – Further, Deeper, now HigherGrab a beer,check out the trailer for his newest movie and hear the story behind the trilogy.

“This year we’ve further refined our speakers, we’ve added more panel discussions and the comprehensive collection of product is absolutely something you will only find at the SIA Snow Show,” said Dave Wray, SIA Western sales and marketing manager. “We are really elevating the level of the educational content and delivery by spreading a concise and fundamental safety and awareness message here. There’s no doubt that the category is growing within our marketplace and it’s our job to grow it responsibly by providing the right educational tools and resources for the entire marketplace all under one roof.”

For more information about the backcountry retail, check out a curated view of the backcountry at the SIA Snow Show and the Backcountry Retail Kit.

Following the SIA Snow Show in Denver the On-Snow Demo/Free-Ride Fest (Feb. 3-4) at Copper Mountain will include another great backcountry event on February 3 – the Uphill Downhill Challenge. Organized with the support of many companies and individuals within the backcountry, randonee and splitboard communities, SIA’s annual Uphill/Downhill Challenge is a fundraiser for the U.S. Ski Mountaineering team. Visit for information and to register.

 For 24/7 updates on all things 2014 Snow Show, check back on SIAsnowshow.comandSIA’s Latestand follow SIA on Twitterand Facebook.We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at