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Boulder, Colo. (March 17, 2009) â€“ In the spirit of backcountry adventure, Backpacker Magazine announces the 9th annual Get Out More Tour presented by WOOLRICHÂ®â€”an interactive mobile media and education tourâ€”designed to inspire readers and encourage participation in active outdoor pursuits.
Backpacker’s Get Out More Road Team will visit specialty outdoor retailers and festivals in more than 30 states and 60 cities over a 7-month period to promote the active outdoor lifestyle and teach practical outdoor skills. The tour offers interactive retail workshops and presentations full of trail-tested tips, plus hands-on experiential outdoor excursions to educate consumers about the skills and equipment they need to get out more.
This year, Tour guides Sheri and Randy Propster will bring the pages of Backpacker to life from April through October as they share their passion for wilderness exploration and extensive outdoor expertise. Their 60-minute seminars will navigate everything from trip planning and choosing the right outdoor gear and apparel, to safety in the outdoors and essential outdoor skills.
â€œThe Get Out More Tour provides a unique opportunity for Backpacker to share its message with a broader audience,â€ says Backpacker Editor-in-Chief, Jon Dorn. â€œThrough the Tour we are able to visit readers in their own backyards and offer quality, first hand experiences.â€
Backpacker is pleased to announce WOOLRICHÂ®, the Original Outdoor Clothing CompanyÂ®, as this year’s title sponsor. “It is our pleasure to team-up with Backpacker in sponsoring the Get Out More Tour again in 2009,” says Woolrich’s Keith Myers, National Sales Manager. “We are continuing our commitment to the outdoor lifestyle by utilizing our rich heritage and combining it with the technology needed by today’s active outdoor enthusiasts. Woolrich could not ask for two better brand ambassadors than Sheri and Randy Propster, who continue to put our apparel to the test.”
Other Tour sponsors include CORDURAÂ® Brand Fabric, KayLandÂ®, LoweÂ® Alpine, POLARTECÂ®, PrimaloftÂ®, SPOTâ„¢, SubaruÂ®, BruntonÂ®, Burt’s BeesÂ®, KershawÂ® Knives, Mountain HouseÂ®, Sea to SummitÂ® and TIMEXÂ® ExpeditionÂ®.
Backpacker’s mission is to inspire and enable people to enjoy the outdoors by providing the most trusted and engaging information about backcountry adventure in North America. For a complete list of the Get Out More Tour schedule of events, please visit http://www.backpacker.com/getoutmore.
Backpacker brings the outdoors to reader’s doorsteps, inspiring and empowering them to get out and enjoy nature more often. The authority on active adventure, Backpacker is the world’s first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker’s Editors’ Choice Awards, an industry honor recognizing design, feature, and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Backpacker is published by Active Interest Media (www.aimmedia.com), has a circulation of 340,000, and is published nine times per year. In 2006, the magazine won a coveted National Magazine Award for editorial excellence. Backpacker’s award-winning website, www.backpacker.com, is updated daily and features more than 3,000 hikes, a searchable and comprehensive database of outdoor gear (www.gearfinder.com), special sections for beginners and female hikers, the most active community forums in the outdoor space, and a wealth of trail tips, videos, and GPS know-how.
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