Backpacker Magazine Honors GoLite's Adrenaline Series Sleeping Bag

Backpacker Magazine Honors GoLite with Editor’s Choice Award
New Spring 2008 Adrenaline Series Sleeping Bags Awarded Best in Class

Boulder, CO – GoLite is pleased to announce that its 6 style Adrenaline Series sleeping bag collection has received the 2008 Backpacker Magazine Editors’ Choice Award, the most prestigious award in the outdoor industry. The award is given in recognition of outstanding innovation in product design, materials and/or performance.

The Backpacker Editors’ Choice Awards, given annually since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories.

GoLite Adrenaline Series sleeping bags were one of 17 innovative products or product lines that were honored with a 2008 Backpacker Editors’ Choice Award. Backpacker toted the bags to readers, exclaiming “These sacks are warm like the Grand Canyon is big: you gotta experience it to understand it.”

GoLite is the world’s premier producer of lightweight clothing and equipment for active, outdoor sports. GoLite Adrenaline Series sleeping bags offer superior comfort, compressibility and high warmth-to-weight ratio, and are available in 0°, 20° and 40° degree ranges for warm to cold-weather use. The bags’ unique center front ½ zip style provides efficient core temperature regulation and higher warmth efficiency. With 800-fill down, a SkullGloveâ„¢ hood, ultra-light 20 denier mini ripstop nylon shell, and gender-specific sizes, the Adrenaline Series sleeping bags are worthy of all accolades.

“This year’s winners show that designers in our industry are really pushing the envelope in producing lighter, tougher, and smarter products,” says Backpacker editor-in-chief Jonathan Dorn. “As we found in field-testing, they’re making it easier and more comfortable for anyone to get involved in trail activities. Adds gear editor Kristin Hostetter, who has spearheaded Backpacker’s Editors’ Choice testing for more than a decade: “These outstanding products should enjoy the same sterling track record as our past winners. Readers and retailers trust Backpacker’s picks more than any other magazine’s because our testing is unrivaled in its duration and intensity. Our unofficial gear-testing motto—we break stuff so you don’t have to—says it all.”
“We are thrilled to be given this prestigious award from Backpacker”, said GoLite Co-Founder and President, Demetri Coupounas. ”Our Adrenaline Series bags have been very popular with retailers and gear editors alike and we look forward to a positive reception at the consumer level when it hits stores later this month.”

The Backpacker Editors’ Choice Awards are the gold standard against which all outdoor products are measured, and are a seal of approval that can help put an outdoor company or product on the proverbial map. Each year at the Outdoor Retailer show, retail buyers use the awards as a must-buy shopping list, knowing that their customers will be asking for these products in the spring.

All winners must excel under extensive field-testing conducted by Backpacker’s team of editors, who take hundreds of new products every year into the backcountry to put them to the test. This rigorous process ensures that the performance of the winners is truly worthy of distinction and meets the guiding principle behind the program: gear that is of real value to the readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts.

About GoLite®
Founded in 1998, GoLite is the world’s premier producer of lightweight clothing and equipment for active, outdoor sports. Inspired, designed, and tested in Boulder, Colorado, GoLite® products offer uncompromised performance at the lightest possible weight to maximize performance and enjoyment in the outdoors. Environmental stewardship and social responsibility have been fundamental to GoLite’s mission and core values since its founding. GoLite is committed to minimizing its environmental footprint – to GoLite on the Planetâ„¢ – through innovation, resourcefulness and partnership. For more information on GoLite products, ambassadors, environmental or outreach efforts, visit www.GoLite.com or call 888-5-GoLite.

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