Backpacker National Parks Centennial Tour Appoints Darby Communications as PR Agency of Record
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Asheville, NC – July 13, 2015- Backpacker Magazine, adivision of Active Interest Media, Inc., is proud to announce their partnership with Darby Communications to promote the National Parks Centennial Tour. As Backpacker National Parks Centennial Tour’s agency of record, Darby Communications will handle all media relations for the ten-month tour, coordinating publicityopportunities that showcase Backpacker’s allegiance to our national parks.
The tour, a partnership with Subaru and the National Parks Foundation, will showcase the beauty of our national parksthrough storytelling by two young adventurers, Aidan Lynn-Klimenko and Madison Perrins, also known as theVanajeros. This adventuresome duowill travel through over thirty of America’s national parks in a 2015 Subaru Outback provided by Subaru of America.Along the way, they will share their experiences and travel tipsin an effort to encourage more Americans to experience these incredible places.
“We are eager to launch the tour, start sharing thestoriesand motivate people to plan their next trip to a national park,” said Backpacker Event Marketing Manager Caitlyn Pepper. “We want to inspire Americans of all ages to understand the importance of preserving these beautiful public spaces for future generations.”
“This project aligns with our core values at Darby Communications,” stated founder, Coral Darby. “We strive to make an impact in our outdoor community and now, thanks to Backpacker magazine, we can be an integral part of encouraging American citizens to get outside and enjoy our national treasures.”
Backpacker launched theNational Parks Centennial Tour recently in Rocky Mountain National Park and is currently exploringGrand Teton National Park located in northwestern Wyoming. Each week, the team will visit one to two parks with public appearances in between.
For more information, visit Backpacker.com/nps100,Subaru.com/environment, NationalParks.organd follow #nps100 via social media for up to date news and event schedules.
About Backpacker
Since 1973 Backpacker Magazine has delivered the outdoors to reader’s doorsteps, inspiring and empowering people to get out and enjoy nature more often. Backpacker, the world’s first GPS-enabled magazine and authority on backcountry adventure in North America, has won multiple awards including a coveted National Magazine Award for editorial excellence. Consistently a supporter of programs that encourage the protection of our wilderness areas, Backpacker is a partner with the National Parks Foundation to raise awareness and secure the future beauty of our national parks. Backpacker is published by Active Interest Media. To share in the journey visit Backpacker.com/NPS100.
About Darby Communications
A public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR and promotional programs, Darby Communications works with many of the outdoor industry’s most respected companies. The firm’s clients include ASTRAL, Aventura, Backpacker Magazine, Ecōths, Feetures!, FloydFest, Granite Gear, Headsweats, Hyland’s, Industrial Revolution, Sierra Designs and Vasque. For more information visitdarbycommunications.comand check us out onInstagram, Facebook andTwitter.
