Press Releases

Bad to the Bone Media & Partner for Broadcast of Way Too Cool 50k

Cool, CA, March 5th, 2014 – Bad to the Bone Media and will be on site in Cool, California on March 8th to cover the Way too Cool 50k. This race has become one of the most sought after 50K’s in the United States for veterans and novices alike. The breathtaking trails, spirited aid stations, amazing views and pure fun, make this an adventure you won’t want to miss – and now you don’t have to! is an innovative, high quality internet broadcast platform for events both live and in playback. Millions of fans of sports and gaming events that have not made it onto television will be able to watch their events streamed live to their mobile devices and personal computers. Bad to the Bone Media has partnered with to take this relationship to the next level by broadcasting endurance sporting events.

“We’re excited to partner with Bad to the Bone Media in broadcasting the Way Too Cool 50K” says Michael Williams, CEO of “The energy, uniqueness, intriguing personalities, and visually stunning backdrops of this marquee endurance running event is a perfect fit for and our diverse audience of sports and games fans worldwide”.

Since its start in 1990, the Way Too Cool 50k has been a landmark event. Considered an annual tradition that starts another season of trail running, it has grown into an event with over 1,000 starters. Broadcasting the event via will allow fans and athletes to share in the race whether they have made it to Cool for the event or not.

“Way too Cool is one of the premier trail running events in the USA” says Julie Fingar, Race Director and owner of NorCal Ultras, “attracting stellar elite runners and a very large field. We are excited to have Bad to the Bone Media and covering and broadcasting the race and to see it reaching a wider audience”. The broadcast of Way Too Cool will take place on Saturday April 5th, 2014 at

About Bad to the Bone Endurance Sports

As a leader in the event production business, Bad to the Bone Endurance Sports directs premiere road and trail events in some of the most iconic locations all over the United States. Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves. As a component of Bad to the Bone LLC, Bad to the Bone Media produces coverage of athletic events. For over 12 years, Bad to the Bone Endurance Sports events have reflected owners James Russell Gill III and Dr. Francesca Conte decades-long knowledge and passion for running.

About gives tournament organizers an easy-to-use platform for the high quality broadcast of events both live and in playback. will be integrated with Oomba’s tournament management social network that launches early next year.