Verde Brand Communications
Balega Debuts Limited Edition ‘Grit and Grace’ Sock to Benefit the Breast Cancer Fund
Durham, N.C. (September 13, 2016) – Balega, a leader in the performance sock arena for the run and outdoor specialty market, is excited to continue its support of the Breast Cancer Fund (BCF) for the fourth straight year with the release of the limited-edition Words of Grit and Grace Enduro Sock (MSRP: $13 USD). One dollar for every pair sold will benefit the BCF, which works to eliminate cancer risks through public policy and educating consumers about the link between chemical exposure and breast cancer.
“At Balega, we want to lend a hand in spreading awareness and having an impact on today’s challenges we face. Over the past four years we have started to build great awareness among the running community for the Breast Cancer Fund through these inspirational socks,” stated Tanya Pictor, Vice President of Marketing at Implus Specialty Retail Brands. “As a collective, if we do a little bit together every day, imagine how powerful the outcome will be.”
This year, three new inspirational messages are embroidered into the toe of each bright colored and uniquely designed sock to represent the attitude and voices behind real runners and survivors, including, “Live with Intention,” “Run Strong,” and “Hope Unstoppable.” These messages were chosen from a 2015 Another Mother Runner (AMR) contest to help make breast cancer a disease of the past. Together, Balega, BCF, retailers and local partners like AMR are encouraging women to be healthy and reduce the risk of breast cancer.
“We feel great alignment with this amazing cause and to this group of inspirational people,” stated Pictor. “We are very excited to see what this fourth year of partnership will bring to the BCF and Balega families.”
Balega’s Grit and Grace socks will be available at your local running specialty stores beginning September 15 and will be sold for a limited time through the month of October. For a list of all Balega retailers, click here.
About Balega International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, visit www.balega.com.
Headquartered in North Carolina’s Research Triangle Park, Implus LLC has evolved to become an innovative provider of footwear, outdoor and fitness accessories to its retail partners. Implus’ family of brands includes Sof Sole, Yaktrax, apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Perfect, TriggerPoint, ICETrekkers, FuelBelt, Harbinger and Balega. From insoles, socks and shoe care to seasonal accessories and fitness solutions, Implus proudly distributes its brands to thousands of retail locations across the United States and worldwide. For more information, visit www.implus.com.