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Balega International Hires Tyler Matthews as Brand Manager

Balega International, a leading performance sock brand in the run and outdoor specialty market, is proud to announce the new addition to its team with new hire Tyler Matthews. Matthews holds the position of Brand Manager and will focus on ensuring that Balega products and services resonate with current and future consumers.

As Brand Manager, Matthews will immerse himself into Balega’s culture by educating staff and customers on products, as well as assisting with Balega sponsored events. Matthews will be a key advocate in sharing Balega’s philosophy and mission with runners and all athletes interested.

“I am excited to share my passion for Balega as a brand because it’s a company that believes in creating great products and providing exceptional service to their customers,” states Matthews. “I’m looking forwarding to joining the Balega family and working with such an amazing team!”

Prior to joining Balega, Matthews worked at a local run specialty store for four years, managing and helping with the community outreach program. “Working with Balega and their products at my previous job has given me a strong understanding of Balega,” states Matthews.

“We are thrilled to have Tyler join our team and help to continue our focus on customer and retailer relationships,” stated Tanya Pictor, Balega’s VP of Sales and Marketing. “Tyler brings a wealth of experience to our team and will be a great brand advocate.”

About Balega International

A leading performance sock brand in the American run specialty market, Balega is a designer and manufacturer of technical performance socks. A proud American-South African initiative, the company develops its entire product at it’s South African production facility utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality and performance offered in Balega socks. For more information visit

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