Balega International Selects Winners of ‘Your Dream Run’ Design Challenge
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Four winners bring to life their limited edition sock design for run specialty retailers
Media Contact
Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com
(970) 259-3555
Durham, N.C. (April 12, 2017) — Balega is proud to announce four winners of its inaugural Your Dream Run Retailer Design Challenge, which the performance sock brand launched to employees of its U.S.-based specialty retailers last Spring. The four contest winners will see their unique sock designs come to market as all winners’ sock designs debut mid-April at Balega specialty retailers nationwide.
“We created this contest to give the people who make Balega possible — our passionate and loyal supporters — a chance to get involved from the beginning and share their input on sock styles and designs,” explained Tanya Pictor, Vice President of Marketing at Implus Specialty Retail Brands.
Each of the four new limited edition Your Dream Run socks are constructed using Balega’s popular Enduro model and engineered with the brand’s proprietary Drynamix moisture management technology to keep feet cool and dry.
Each winning design honors its creator and their inspiration behind each sock. More details on each are below:
Starkvegas – Uses bold red coloring to inspire bravery and strength in whatever adventure is ahead. By Evelyn Collins from Sports Center in Starkville, Miss.
Sole Happiness – Inspired by uplifting colors to illustrate the joy in running. By Sharon Bart from The Running Shop in Tucson, Ariz.
Take Action – Incorporating complementary and opposite colors to illustrate community and working together to create a full composition. By Natalie Fenton from Fleet Feet Sports in Louisville, Ky.
All Paces – Inspired by the idea that speed doesn’t dictate a runner’s success and identity. By Kember Greco from Fleet Feet Sports in Bonney Lake, Wash.
Socks will retail for $13/pair and $1 from each pair sold will be donated to the Ethembeni School, a South African school for physically disabled and visually impaired learners. As avid supporters for the school, through its scholarship fund, Balega provides special equipment for students like wheelchair-accessible buses and therapeutic playgrounds.
About Balega International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.balega.com.
About Implus International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.
