Balega Launches Limited Edition Crew-Length Socks

Media Contact
Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com
970-259-3555

Durham, N.C. (November 2, 2016) – Balega International, a leading performance sock brand in the run and outdoor specialty market, introduces a fun, new limited-edition crew-length sock—TheCrazy Crews. Adding flare to your sock drawer, the Crazy Crews showcase subtle geometric designs and vibrant colors, weaved in with Balega’s promise of comfort and durability.

“Rooted in performance, but versatile enough to be worn at any time of day, the Crazy Crews show off a fun new look for Balega,” stated Tanya Pictor, VP of Marketing Specialty at Implus. “The Crazy Crews’ streamlined design, innovative style and bold color palette feeds attention to the style-minded consumer, while still promoting our promise of comfort and performance in all Balega products.”

Crazy Crews feature Balega’s trademark hand-linked toe box for seamless comfort and U.S. made Drynamix moisture management fibers to keep you cool and dry. The socks’ non-constricting compression bands and extra deep heel pocket provide a secure fit while eliminating pressure points and hot spots for the risk of sheer friction blisters.

In addition, Crazy Crews offer unique benefits and technology including:

• Enhanced elastic grip construction in both arch and ankle to provide ultimate support
• Sculptured mesh panels to aid ventilation
• Medium volume construction and cushioning for impact resistance

Crazy Crews will be available at local run specialty retail stores December 1, 2016 and also will be sold online at Balega.com. Crazy Crews will retail for a suggested $15.

For more information, please visit Balega.com.

About Balega International


A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.