Balega’s Veterans in Need Project Lends Assistance to US Veterans
Balega, leading designer and manufacture of technical performance socks, continues striving to strengthen and give back to the community through the company’s Veterans in Need project.
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MEDIA CONTACT:
Courtney Brunkow
Verde PR & Consulting
courtney@verdepr.com
970.259.3555
Hickory, N.C. (Mar. 19, 2013) – Balega, leading designer and manufacture of technical performance socks, continues striving to strengthen and give back to the community through the company’s Veterans in Need project. Proceeds from sales of Balega’s Enduro Military sock will go toward the program, which provides assistance for those who have served in the U.S. military. The company will be distributing the military socks at the Corpus Christi Navy Marathon in Corpus Christi, TX Mar. 22-24.
The running event is organized by Freedom Marathon, Inc. to raise awareness and support the needs of veterans and their families. The marathon will take place on Sunday, Mar. 24 in addition to other weekend events including, a health and fitness expo and 5K and half marathon races, with wheel chair divisions available for all distances.
“Community has been a fundamental aspect of our company culture since its inception,” said VP Sales and Marketing, Tanya Pictor. “It is an honor to be a part of events like the Corpus Christi Navy Marathon that so perfectly align with our Veterans in Need project offering hope and assistance to members of the community.”
While proceeds from all Enduro Military socks sold throughout the year go to the Veterans in Need project, runners and spectators can purchase the socks at the event for $6. Balega encourages those who purchased socks to wear them throughout the weekend to show their support for veterans in need.
As part of Balega’s Lesidi Project, “Veterans in Need” was developed in honor of America’s heroic veterans, both past and present. The project is the company’s latest community initiative joining existing programs including, The Ethembeni Scholarship Fund, The InDuna Award, The Ubuntu Award and The Lesedi Bead Project.
For more information on the Corpus Christi Navy Marathon or to register, visit corpuschristimarathon.com.
To learn more about Balega, visit balega.com or join the conversation on Facebook at facebook.com/BalegaInternational.
About Balega Sports International
The number one selling sock brand in the American run specialty market, Balega is a designer and manufacturer of technical performance socks. A proud American-South African initiative, the company develops all of its product at a South African production facility utilzing the best performance yarns available from the United States. Crafted for a superior fit and unbelievable comfort, Balega is commited to the technical excellence, quality and performance offered in Balega socks. For more information or to shop online, visit http://www.balega.com/
