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Bally Total Fitness (BFT), the nation’s leader in health and fitness, today announced that it has entered into a licensing agreement with FAM LLC, through its licensing agent Stone America, to manufacture a full line of licensed sport bras and other adult women’s sportswear for retail distribution.
The new apparel will launch in 2006, beginning with the active sports bra, which will hit store shelves in January. Bally Total Fitness and FAM LLC will also team up to offer other women’s athletic apparel, including yoga pants, which will be available later in the year.
“We are committed to providing consumers with the best fitness and nutrition services, as well as retail products to meet their needs. We are excited to join together with FAM LLC to further enhance our current line of products and think consumers will be pleased with the new offerings,” said Jim McDonald, chief marketing officer for Bally Total Fitness.
The new athletic gear is the latest addition to a full line of retail products already offered by Bally Total Fitness, which include performance supplements, weight management products and energy enhancers, as well as home fitness equipment. These products leverage the strength of the Bally Total Fitness brand to generate revenue at no cost and extend its presence through third party products. All of the Bally Total Fitness products are available online at Amazon.com. In addition, several retail outlets carry select Bally Total Fitness products, including Rite Aid, Wal-Mart, Jewel-Osco, Ralph’s and Albertson’s.
Frank Zarabi, CEO of FAM LLC stated, “We are excited about the opportunity to work with Bally Total Fitness, a nationally recognized name and the leader in the fitness industry. We believe that the Bally Total Fitness logo will give instant credibility to our line of sport bras and other apparel products.”
Robert Stone of Stone America Licensing commented at the signing of this license, “As the Agent for FAM LLC, we feel strongly that this association with Bally Total Fitness will be mutually beneficial for both companies and with FAM LLC’s respect and retailer credibility, will be evergreen.”
About Bally Total Fitness
Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers with nearly 440 facilities located in 29 states, Mexico, Canada, China, Korea and the Caribbean under the Bally Total Fitness, Crunch Fitness, Gorilla Sports, Pinnacle Fitness, Bally Sports Clubs and Sports Clubs of Canada brands. Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. For more information, visit http://www.ballyfitness.com/.
About FAM LLC
FAM LLC is a men’s, women’s and kids underwear company based in Commerce, California, founded in 1985 by Mr. Frank Zarabi. FAM LLC has two distribution centers in North America, one in Commerce, CA and another in Mississauga, Ontario, Canada. FAM LLC has sales offices located in Connecticut, Dallas, TX and Bentonville, Ark. The company prides itself in bringing fashion and new ideas to its customers. The design staff shops Europe twice a year. The FAM LLC team works with all levels of retail from Discount Stores to Department Stores. Some of the retail customer’s include Sam’s Clubs, JC Penney, Wal-Mart, Sears, Lane Bryant and May Department stores.
About Stone America Licensing
Stone America Licensing (http://www.stoneamerica.com/) is a professional licensing, marketing, and sponsorship/endorsement agency that specializes in creating revenue-driven programs to help strengthen and protect corporate brands, trademarks and logos. Clients include Amanda Bynes, Kelly Rowan, Jennifer Love Hewitt, International Truck & Engine, Kampgrounds of America, Laura Ashley, The Plaza, FAM LLC, Hollander Home Fashions, Under the Canopy, The Currier & Ives Foundation, Bridal Bootcamp, Susan Dumas, Country Diary, and Paddington Bear.