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Bally Total Fitness (NYSE: BFT), the nation’s leader in health and fitness, has teamed with
SUBWAY(R) restaurants and weight-loss icon Jared Fogle to help America kick off a fit and healthy New Year through “Fresh Resolutions” — a program
designed to support Americans as they make resolutions to lead a healthier lifestyle in the new year.
As part of the program, SUBWAY customers who visit the “Fresh Resolutions”
web site (http://www.subwayfreshresolutions.com) can download complimentary two-week membership passes that can be used at any of the more than 400 Bally Total Fitness locations across the United States.
“Fresh Resolutions is an incredible program and we’re proud to ally our brand with SUBWAY,” said Jim McDonald, chief marketing officer at Bally Total Fitness. “This campaign is a natural partnership for us and we are proud to bring a strong fitness element to a great program and spread the important message that the best results can only be achieved through ‘Total Fitness,’ or
regular exercise combined with a healthy diet.”
With the “Fresh Resolutions” program, people can receive advice on how to set realistic goals and motivation to stay focused. Throughout January, people can visit http://www.subwayfreshresolutions.com and sign up to receive free “Fresh Reminder” telephone calls and motivational recordings from Jared. In addition, Jared will be making live calls to randomly selected participants from the opt-in caller list throughout the month of January.
As an added incentive, for every visit to SUBWAY(R) restaurants, consumers will receive a “Fresh Resolutions” instant win game card. One of the weekly grand prizes will include a one-year gym membership for four to Bally Total Fitness.
About SUBWAY(R) Restaurants
The SUBWAY(R) restaurant chain is the world’s largest submarine sandwich franchise, with more than 24,500 locations in 82 countries. In 2002, the SUBWAY(R) chain surpassed McDonald’s in the number of restaurants open in the United States and Canada. Headquartered in Milford, Conn., the SUBWAY(R) restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey — one that made it possible for thousands of individuals to build and succeed in their own
business. The SUBWAY(R) chain was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2005 — for the 13th time in 17 years! For more information about the SUBWAY(R) restaurant chain, visit http://www.subway.com. SUBWAY(R) is a registered trademark of Doctor’s Associates Inc.
About Bally Total Fitness
Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers, with 440 facilities located in 29 states, Mexico, Canada, Korea, China and the Caribbean under the Bally Total Fitness(R), Crunch Fitness(SM), Gorilla Sports(SM), Pinnacle Fitness(R), Bally Sports Clubs(R) and Sports Clubs of Canada(R) brands. Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers.