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San Leandro, CA â€“ April 10, 2006 â€“ The North FaceÂ®, the world’s premier supplier of technical outdoor apparel, equipment, footwear and gear, has appointed Barry McGeough Vice President of Footwear. Utilizing his expertise in footwear merchandising, design and development, McGeough will focus on building internal design and development infrastructure to drive The North Face footwear innovation and unique product aesthetics. He will be managing The North Face footwear product directors, focusing on three key product platforms: trail running, multi-sport/hiking and insulated footwear. McGeough will report directly to The North Face president Steve Rendle.
“We are excited to have Barry join The North Face team,” said Steve Rendle, President, The North Face. “His product development background compliments our vision of being the premier supplier of innovative footwear for the outdoor industry.”
McGeough most recently worked at Deckers Outdoor Corporation in Goleta, CA as the Senior Director of Product and Resource / PDM where he managed design and development, factory assessment, project allocation, and pre-production as well as planning for mass production volumes, mold openings, production planning for 6 factories. He also wrote Factory Charter together with auditable factory review for standards and practices, workplace management, and human rights compliance.
At Deckers, he successfully built and commercialized more than 4.6 million pairs of footwear annually, including sports performance, beach, technical river, trail running, GoreTexÂ® certified waterproof hiking, outdoor cross training, and snow. Barry and his family will be relocating to the Bay Area from Santa Barbara.
VF Outdoor, Inc., a subsidiary of V.F. Corporation, was founded under the name The North Face, Inc. in 1966. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes and explorers. Its products are sold in specialty mountaineering, backpacking and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about THE NORTH FACEÂ® products is available at www.thenorthface.com.
V.F. Corporation is a worldwide leader in the manufacturing and marketing of branded apparel, including jeanswear, outdoor products, intimate apparel, image apparel and sportswear. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, John Varvatos, JanSport, Eastpak, The North Face, Vans, Reef, Napapijri, Kipling, Lee Sport and Red Kap.
V.F. Corporation’s press releases, annual report and other information can be accessed through the Company’s home page, www.vfc.com.