Be Adventure Ready with Costa’s New Sport Metal Styles Loreto, Palapa

Daytona Beach, Fla. – March 23, 2015 – Nestled next to the Sea of Cortez in Baja California Sur, Mexico, lies the town of Loreto, a sport fisherman’s haven. While anglers may come for the fishing, they stay for the area’s rich culture, colonial history, and incredible views seen from under the thatched roofs of a Mexican beach palapa.

Costa’s new hybrid sport metal, Loreto, honors its namesake with laidback style. It features a medium fit aviator frame shape, built with quality Monel® metal, integral hinges and durable nylon arms. Optically adjustable no-slip silicone nose pads, and hypoallergenic rubberized temple tips offer a “forget-they’re-on” fit. Frame colors include palladium with white temples, gunmetal with black temples, rose gold, and gunmetal with crystal temples.

A second new sport metal style, Palapa, features a smaller, square-shape lightweight frame. It also offers optically adjustable no-slip silicone nose pads and integral hinges for a durable, comfortable fit. Frame colors include palladium, gunmetal, rose gold, and the new palladium with crystal red temples.

Both Loreto and Palapa can be customized in a full array of Costa’s patented color enhancing polarized 580G™ or 580P™ lenses. The styles, which feature a six-base lens curve, can also be fitted with Costa Rx lens technology.

Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness. Lens color options include: gray, copper, amber, blue mirror, green mirror and silver mirror.

“Loreto and Palapa are sharp-looking styles built to enjoy life on the water,” said Chas MacDonald, president of Costa. “They’re lightweight but strong, smaller but sturdy, and ready take on whatever adventure you can throw at them.”

Loreto and Palapa start at $199, and are available online at http://www.costadelmar.com, and at authorized Costa retail partners.

About Costa™

As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983. 

For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses or on Twitter @CostaSunglasses.

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Media Contacts
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liza@fullcirclepr.com
Heather Miller, 864.672.4994 (office), 864.607.7922 (cell)
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