Beachbody Hires OutsidePR as Agency of Record for Beachbody Performance Sports Nutrition Line
Get access to everything we publish when you sign up for Outside+.
OutsidePR is pleased to announce that the agency has been retained by Beachbody, LLC to supply publicity and event marketing support for their Beachbody Performance line throughout 2016.
Santa Monica-based Beachbody is a leading global provider of in-home and gym-based fitness programs, equipment and nutrition. Among their most exciting new products is Beachbody Performance, a complete line of endurance nutrition drink mixes, featuring clinically-tested break-through performance and recovery ingredients.
“I’ve been training with Beachbody Performance for three months now,” said Gordon Wright, president of OutsidePR and a veteran cyclist, adventure racer and IRONMAN triathlete. “And the products are not only of the highest quality standards, but also possess incredible performance and recovery characteristics and innovative qualities. Beachbody has a long history of top-notch nutrition, serving millions of people over the past 18 years, and their arrival in the endurance space is a great boon for those of us in the community.”
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody LLC is the creator of the nation’s most popular fitness and nutrition solutions, including P90X®, INSANITY®, 21 Day Fix® and Shakeology ®. Earlier this month, Beachbody Performance announced that it had made a significant investment in the endurance world, signing on as the Official Sports Nutrition Supplement of the IRONMAN® North American Series.
Congdon, Beachbody co-founder, President and CMO, said, “Beachbody Performance is one of our most exciting product line introductions, created for people who want to push themselves harder and constantly improve their results—something that resonates with the endurance athlete world, and is a space that OutsidePR knows very well. We think it is a partnership that will help the endurance community and we look forward to investing in it.”
For more information on Beachbody Performance products, visit TriBeachbodyPerformance.com
About Beachbody
Beachbody, a worldwide leader in health and fitness headquartered in Santa Monica, California, was founded in 1998 by Carl Daikeler and Jon Congdon with the mission to help people achieve their goals and enjoy healthy, fulfilling lives. Beachbody’s formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers. Whether through Beachbody on Demand (BOD) the streaming platform featuring Beachbody’s portfolio of iconic fitness brands like P90X®, INSANITY®, 21 Day Fix®, and CIZE®; via its “Daily Dose of Dense Nutrition” superfood shake, Shakeology; or through its premium line of sports nutrition supplements, Beachbody Performance, the Beachbody name has come to define the power of putting a healthy lifestyle within everyone’s reach. Beachbody products can be purchased on its websites, and via its more than 450,000 strong Team Beachbody Coach network of independent distributors. Beachbody On Demand, featuring more than 400 streaming workouts, is available through its own mobile app for iPhone, as well as on Apple TV, Roku TV models, Amazon Fire and Google Chromecast, and now in over 120 countries around the world through BeachbodyGlobal.com. For more information please visit Beachbody.com.
About OutsidePR, Inc.
OutsidePR is a Northern California-based boutique agency focused on outdoor and fitness-related enterprises. Among its clients are Allen Sports, BULLS Bikes USA, Bryton Sport, DownTek, AlterG, Red Bull, Kora, Cotopaxi, Injinji, Ultimate Direction and Moji.
