Get access to everything we publish when you sign up for Outside+.
OutsidePR, a Bay Area outdoor-industry public relations firm, today announced that it has reached an agreement to represent Bear Valley Resorts for a wide-ranging public relations and public affairs campaign in 2013.
Bear Valley, located south of Lake Tahoe in California’s Central Sierra Nevada, is regarded as one of the United States’ most family-friendly locations for skiing and snowboarding. With nine lifts and nearly 1,700 skiable acres dropping 1,900 vertical feet, Bear Valley is not only a premier family destination, but also the closest ski resort for much of the San Francisco Bay Area. The mountain boasts 75 trails, averages nearly 400 inches of snowfall per year and sports a wide range of summertime activities – from festivals and sports camps to wine tasting in the Calaveras County viticulture area.
“Bear Valley is the antidote to everything that bugs me about today’s ski industry,” said OutsidePR president Gordon Wright. “The prices are reasonable, the slopes aren’t wall-to-wall crowded and the bottom line isn’t some huge corporation’s spreadsheet – it is providing a great skiing experience for families and enthusiasts. Bear Valley is a tremendous destination, and we’re pumped to not only ski there, but introduce it to as many people as we can.”
Rosie Sundell, Bear Valley’s Director of Marketing, noted that OutsidePR’s unusual combination of abilities led to the hiring decision, “My background is in large-scale Silicon Valley public relations campaigns, and it is difficult to find an agency that combines core outdoor knowledge with top-flight national PR creativity and capabilities. We were hugely pleased to find that right in our backyard, with OutsidePR. Plus, the staff there include some serious skiers and boarders, so we sensed their excitement right away.”
OutsidePR’s work for Bear Valley will focus on the core ski season, but will also extend to publicizing the resort’s many summer events and activities. The agency will integrate its messaging and outreach with additional regional and local entities in the surrounding areas. Critically, OutsidePR will also assist Bear Valley with communicating the resort’s ongoing master development plan, which has been in progress since 2005.
“The sky is the limit for Bear Valley,” said Wright. “It is a fun, growing and authentic ski resort that has a tremendously bright future.”
About OutsidePR: OutsidePR is a Northern California-based boutique agency focused on outdoor and fitness-related enterprises. Among its clients are GU Energy, Injinji Footwear, Pearl Izumi, Hydrapak, Road ID, DownTek, Torch and Worth the Hurt.