Beyond Clothing teams up with Vassago's Namrita O'Dea
Endurance mountain bike racer Namrita O'Dea will wear Beyond Clothing in 2008.
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Beyond Clothing has entered into the world of competitive cycling with its sponsorship of Vassago Cycle endurance racer Namrita O’Dea.
Beyond Clothing will provide the Georgia-based O’Dea with its Cold Fusion Women’s jacket and soft shell pants and the Steel Action top. As is typical for every product in the Seattle company’s lineup, each of O’Dea’s pieces will be fully customized, from fabric choice, body measurements, color and enhancements.
Beyond founder Scott Jones says that while the clothing is not cycling-specific, he feels that sponsoring O’Dea â€“ and other accomplished outdoor women athletes – was a good fit for the Seattle, Washington based apparel maker who plans to use O’Dea’s feedback for future product design and development.
â€œNamrita is a svelte powerhouse with a slender upper body and a cyclist’s muscular legs. Obviously not all women are created equal; Namrita is not going to fit into the traditional extra-small or small sizing shortcomings most women accept. Her Vassago mountain bike is customized specifically for her, why shouldn’t her clothing be, too.â€
Having worked hard to achieve her racing palmares, Jones says O’Dea’s energy and enthusiasm away from the course is equally as impressive.
â€œShe’s a fantastic ambassador for both the sport and all of her sponsors. With her very busy schedule of grad school, training and family life, we wanted to make sure Namrita had the best off-bike apparel for wherever the next adventure destination took her.
â€œAs in cycling, where a rider or product’s strengths and weaknesses come to the surface under intense and often times harsh conditions, Beyond wants to continually put our products to the ultimate test. We know Namrita won’t be taking it easy with anything she heads out the door with!”
About Beyond Clothing: Founded in 1996, Beyond is the only outdoor apparel manufacturer to offer a modular cold weather layering system and customized jackets and pants made entirely in the USA. Headquartered in Seattle, Washington, Beyond utilizes durable and versatile fabrics from Schoeller, Polartec, EPIC by Nextec, Primaloft and W.L. Gore.
In addition to partnerships with the likes of Namrita O’Dea, Beyond is also the official manufacturer and supplier of U.S. Special Operations Command Custom PCU Cold Weather Layering system. The system is based on the fabrics and experience of the larger Protective Combat Uniform program, yet is enhanced and fully integrated with Beyond technologies that include dynamic patterning for a custom fit, advanced designs, integrated layering, computerized cutting systems and use of lamination for decreased weight and increased durability.
For more information visit www.beyondclothing.com