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Beyond Coastal expands into Whole Foods Market Mid-Atlantic Region

Beyond Coastal expands natural grocery presence

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SALT LAKE CITY, UT. – (July 6, 2011) –Beyond Coastal, manufacturer of clean, healthy sun care products for the outdoor lifestyle, announced today that its full line of natural sun care products will now be available in Whole Foods Market stores throughout the Mid-Atlantic Region. Beyond Coastal continues to expand its natural grocery presence, offering healthy and effective sun care products, making their formulas the go-to sunscreens for discerning and ingredient-savvy shoppers.

While it’s estimated that sunscreen use has increased dramatically, skin cancer remains the most common form of cancer in the U.S., according to the Centers for Disease Control and Prevention. Beyond Coastal, which has been rooted in the outdoor specialty market, has found outdoor athletes to be the perfect product testers due to their prolonged sun exposure and dedication to using the best products to support a healthy lifestyle.

“Beyond Coastal is a great fit for Whole Foods Markets,” said Kim Striker, Beyond Coastal’s Mid-Atlantic sales representative. “Their line of sun care products not only offer a great deal of variety to the Whole Foods customer with their Natural and Active collections, but all of their products are also cruelty, gluten, paraben and petroleum free and made in the USA.”

Whole Foods Market is the world’s largest retailer of natural and organic foods and is focused on providing consumers with high quality products while striving to stay local, sustainable, and in line with their own core values.

Tested and manufactured in the U.S., Beyond Coastal’s healthy and effective formulas are top rated for safety and quality by the Environmental Working Group. As a signatory of the Campaign for Safe Cosmetics Beyond Coastal agrees to adhere to the ingredient standards established by the European Union, standards much more stringent than those of the FDA.

To learn more about Beyond Coastal Sun Care, visit

About Beyond Coastal

Beyond Coastal’s guiding principal is simple; what you put on your skin to protect should be safe, clean and healthy. From the mountains to the ocean andeverywhere in between, Beyond Coastal has developed a comprehensive line of formulas trusted worldwideby everyone from professional athletes to active families. Beyond Coastal is committed to offering clean, healthy sun care products that Protect, Nourish, Repair and Hydrate your skin.

Beyond Coastal products can be purchased on

Inquiries: Verde PR & Consulting | Craig Randall | | 303.718.6519