Salt Lake City, Utah (Febuary 15, 2011) – Beyond Coastal has partnered with SawtoothMountain Guides (SMG), a premier guide service based in the Sawtooth Mountains of Stanley, Idaho. Beyond Coastal will provide the guide company with products from their natural sun care line. SMG specializes in rock and alpine climbing, backcountry skiing, ski mountaineering, and avalanche education. Known for their knowledge and experience in the nooks and crannies of the Sawtooth National Recreation area, SMG represents the most experienced, highly trained group of mountain and adventure guides in the region.
The long hours of prolonged sun exposure during guiding clinics and adventures leaves SMG and its clients at risk for sun-related skin damage. Beyond Coastal’s partnership with Sawtooth Mountain Guides executes the company’s mission to provide outdoors people broad spectrum protection (from the sun’s UVA and UVB rays) while nourishing, repairing, and hydrating the skin with clean and healthy ingredients.
“Since we are outside day in and day out, having a sunscreen that lasts and is designed for athletic activities is essential,” said Clark Corey, member of the winter guide team. “Natural ingredients, sustainability practices, and green ethics are important to the mountain culture and therefore meaningful to us.”
Steeped in the outdoors and gaining traction with natural products’ consumers, Beyond Coastal’s products are formulated with the outdoor athlete in mind and are packed with nutrients and antioxidants that restore the skin such as grape seed, algae extract, green tea and more.
Beyond Coastal’s formulas were recommended by the Environmental Working Group (EWG) in their summer 2010 consumer report, putting Beyond Coastal among the top one percent of all sunscreen brands in the U.S. As a Compact For Safe Cosmetics signatory, the company strives to make the cleanest, safest formulas possible.
About Beyond Coastal
Beyond Coastal’s mission is to offer a healthy alternative to regular sunscreen while providing a product that you can trust. Beyond Coastal’s sun care products are formulated with natural ingredients like Yerba Mate, Green Tea, Algae Extract, Grape Seed, Pro Vitamin B and Rose Hip Oil that Protect, Nourish, Repair, and Hydrate. It’s nutrition for the skin! Beyond Coastal products can be purchased on http://www.gearpipeline.com.
Please visit: http://www.beyondcoastal.com
About Verde PR & Consulting
Verde PR & Consulting is an integrated public relations, communications and new media agency with a focus in the outdoors, fitness, natural products and lifestyle markets. Verde is headquartered in Durango, Colo., and has offices in Boulder, Colo., and Jackson, Wyo. The agency offers the full range of communications services, from traditional PR and media relations to digital and social media. For additional information, visit www.verdepr.com.