Beyond Coastal Sun Care Products Protect, Nourish, Repair, and Hydrate

Media Contact:

Craig Randall

Verde PR & Consulting

craig@verdepr.com

(970)764-7474

Salt Lake City, Utah (January 21, 2010) – Beyond Coastal, maker of sun care products for the active outdoor lifestyle, has introduced four new products in time for Outdoor Retailer Winter Market in Salt Lake City. Beyond Coastal’s natural products Protect, Nourish, Repair, and Hydrate.

From the mountains to the ocean and everywhere in between, Beyond Coastal has developed formulas trusted by professional athletes and active people worldwide. With natural ingredients like Grape Seed, Algae Extract, Green Tea and others, Beyond Coastal users won’t suffer from overly dry or oily skin nor the effects of chemical laden sunscreens.

Beyond Coastal’s new formulas include the following:

Beyond Coastal Natural SPF 30 Sunscreen –

Full UVA/UVB broad-spectrum sunscreen that is water resistant and won’t sting the eyes. Natural SPF 30 is formulated for active outdoor lifestyles that demand true sun protection in a formula that Protects, Nourishes, Repairs and Hydrates. Rejuvenate and restore your skin with Natural’s anti-oxidant and anti-aging ingredients – Grape Seed, Green Tea, Shea and Cocoa Seed Butter. Our Natural sunscreen is formulated in accordance with the Whole Foods Premium Body Care Standard and the EWG’s Campaign for Safe Cosmetics guaranteeing a clean healthy sunscreen. Oil free, fragrance free and paraben free.

Beyond Coastal Active SPF 30 Sunscreen offers –

Active Daily 30 SPF is specifically designed for high sun exposure activities with maximum UVA protection. It’s fast absorbing, non-greasy, and water resistant for use during active sports (in and out of the water). Active Daily is non-stinging and sweat resistant and helps you take a proactive approach to skin protection when the sun’s high and bright. Pro Vitamin B, Shea Butter and Rose Hip Oil moisturize and help maintain skin cell balance. Natural antioxidants from Yerba Mate, Green Tea, and Algae Extract scavenge free radicals and restore skin tone.

Beyond Coastal Kids Natural SPF 30 Sunscreen offers –

Kids Natural is formulated for children and people with sensitive skin. With easier application to squirming kids and excellent water resistance for long days in the pool or on the slopes, the Natural is an easy choice for parents who want to mitigate sunburn potential to their active children. With an SPF rating of 30 and natural active Zn and Ti, Kids Natural provides powerful UVA protection, a preventive treatment for predisposition to skin cancer. Extra Shea and Cocoa Butter to help keep your children’s skin smooth and soft and aloe, comfrey, grape seed, and green tea are natural anti-oxidant skin restorers. Finally, be confident your children won’t be put off by any chemical smell or feeling because the Kids Natural is fragrance, oil, and paraben free.

Beyond Coastal Natural Lip Balm offers –

Beyond Coastal’s all natural broad-spectrum lip balm offers powerful UVA protection with micronized Zinc Oxide. Hydrating Beeswax moisturizes the lips keeping them naturally soft, smooth and young. This is a daily-use product designed to offer maximum sun protection – inside or out – whenever experiencing dry lips. This Natural lip balm follows the same formula as Beyond Coastal sunscreen, offering Protection, Nourishment, Repair, and Hydration for your lips.

About Beyond Coastal/Chums

Founded in 1983 in Hurricane, Utah, Chums has been the leader in accessories for the outdoors for over 25 years. In Jan. 2007, Chums purchased Chisco, creating a stronger market position through the joining of the two leading accessory brands. The two brands are now known as Chums. In 2008, Chums purchased Beyond Coastal sun care products. Beyond Coastal now offers a complete line of sun protection and suncare formulations created for the active outdoor lifestyle.