Get access to everything we publish when you sign up for Outside+.
Industry expert, Gene DiMenna will serve as the National Sales Manager for BH Bikes encompassing their award-winning road and mountain bikes. Gene DiMenna has 27 years in the cycling industry and has managed sales nationally for Trek, and globally for LeMond and DeFeet brands respectively.
Gene’s vast experience governs, market and channel analysis, distribution plans, product mix and pricing, strategic planning, inventory control processes, and managing internal and external sales teams to exceed sales growth.
Steve Lindenau, CEO of BH Bikes stated, “Gene is the perfect candidate to grow our business in North America and focus on continual improvements at BH Bikes that will aid our Reps and Dealer Network. I have worked with Gene previously; he has the leadership skills to work and coach a seasoned team, create exciting programs, and already has long-standing partnerships, and a well-respected rapport with many of our existing dealers.”
Gene DiMenna said “I am excited to join BH Bikes, and I’m especially motivated by the direction that I see the company taking and being part of a company with such a lineage in the cycling industry, and growing the presence of the BH brand in the U.S.”
For more information on BH Bikes, visit www.bhbikes-us.com or call BH Customer Service at 866-752-4872.
# # #
About BH Bikes
BH Bikes is one of Europe’s most prestigious bicycle makers and have built the brand into one of the most established and successful in the world of cycling. Since our inception, BH Bikes painstakingly engineers, designs, tests and builds bicycles that climb with ease, descend with confidence – always putting rider performance and comfort out front. It’s no wonder BH Bikes won the first Vuelta a Espana in 1935, and has won it six times since. BH Bikes has also enjoyed carrying the yellow jersey for eight straight stages in the 2009 Tour de France. BH is back in the Tour de France for the 2013 100 Year Anniversary with the BH Sojasun Cycling Team.
Today, BH Bikes capitalizes on a history of more than 100 years of setting performance standards in an industry inherently driven to innovate what we ride and race. BH Bikes has developed a specific line of higher performance bicycles that are lighter, stiffer and more ergonomic than the competition. During the 2012 Olympics, the Olympic Gold Medalists for Women’s Mountain Bikes and Women’s Triathlon both rode BH Bikes. BH markets road bikes, mountain bikes and the Easy Motion electric bikes. www.BHBikes-US.com. www.eMotionBikesUSA.com