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BH launches Easy Motion – the next generation of eco-friendly pedal as

BH launches Easy Motion – the next generation of eco-friendly pedal assist electric bikes.

Leading Orange County fitness equipment manufacturer BH North America is proud to announce the launch of Easy Motion USA, the distributor of Easy Motion electric bikes, BH’s brand of eBikes, with the latest in pedal assist technology throughout North America. Easy Motion USA debuts the NEO bike with three distinct series; NEO Cross, NEO City and NEO Xtrem – it’s the next generation in hybrid bikes that takes you from a leisure cruiser to extreme sport. Steve Lindenau, currently National Sales Manager at BH North America has been promoted to General Manager of the new venture.

BH is known as one of Europe’s most prestigious bicycle makers and has built the brand into one of the most established and successful in the world of cycling. Since our inception, BH painstakingly engineers, designs, tests and builds bicycles that climb with ease, descend with confidence – always putting rider performance and comfort out front. Our new Easy Motion eBike’s set the new standard in design with the NEO receiving the Best Design and Functionality Award at Eurobike 2011.

“The demand for electric bicycles is becoming increasing more popular. This is a huge mainstay in Europe where demand has tripled in the past few years, and we are excited to bring this emerging trend to the U.S. Today’s eBike’s are much sleeker and more lightweight. It’s an effective and environmentally friendly way to commute, and it doesn’t require any special permits or license” said Steve Lindenau, General Manager of Easy Motion.

The technological systems BH designed for the E-Motion electric bikes are much more than a standard hybrid bike. Our pedal assist bikes feature IBS systems that were created with Panasonic, and SDS to help you discover the thrust of your eBike with each pedal stroke. The maintenance free NEO bikes motor is undetectable and resides within the frame of the bike, for a cleaner and sporty appeal. Thanks to brushless technology, you can also use your Easy Motion bicycle like a regular bike without any additional resistance.

Steve Wilkins, President of BH North America stated, “Steve Lindenau has been a great asset to BH Fitness, and I thank him for his many contributions towards the growth in our business. His background in the bike industry will serve him well in this new role. The entire BH Group is here to support him in making Easy Motion a tremendous success.”

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About BH Fitness
BH Fitness is a multi-national company within the BH Group, headquartered in Spain and creating quality products for over 100 years. Built on a legacy of producing high end, user-focused fitness equipment for the home, light commercial and full commercial settings, BH Fitness manufactures and distributes treadmills, ellipticals, upright bicycles, recumbent bicycles, indoor training cycles, whole body vibration platforms and strength equipment. With distribution and operations in North America, Spain, Mexico, Asia, UK, Portugal and Germany, BH Fitness products can be found in more than 65 countries worldwide, making BH Fitness one of the most trusted and widely used fitness brands available today.

For more information visit The mark “BH” and the design mark BH Fitness are registered trademarks and used by BH North America Corporation under license from their owners.¬