Bia Sport Hires OutsidePR as Agency of Record
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OutsidePR is tremendously pleased to announce that it will begin work immediately with Bia Sport, makers of the most anticipated multisport GPS watch on the market.
The brainchild of endurance athletes Cheryl Kellond and Sylvia Marino, Bia Sport is the product of a successful Kickstarter campaign launched in 2012 that brought over $400,000 in a little over a month. Following that success, founders Kellond and Marino dove into action building the multisport GPS watch that became available for purchase in June.
Packed with functionality and incredibly intuitive to use, Bia boasts 2G cellular connectivity, 17 hours of battery life, water resistance up to 50m, quick-loading GPS, SOS safety alerts, wireless upload to online training logs and over a dozen workout modes.
“We are thrilled for the opportunity to work with Bia Sport,” said OutsidePR president Gordon Wright. “So often companies try to ‘shrink and pink’ their product for the female consumer. Bia refused to adhere to this model and has truly created a multisport watch that is designed by women, for women. And truth be told, it’s functionality is so impressive that men will be rushing to buy this watch as often as women.”
Co-founder Cheryl Kellond said, “Between OutsidePR’s long history in the endurance space, frequent engagement with women’s publications, and true passion for our brand, this partnership was a natural choice. We are excited to work with them to add even more momentum, exposure and growth to our brand.”
OutsidePR will represent Bia Sport product in both consumer and trade media outreach, and also focus heavily on the online and blogging worlds.
About Bia Sport
Bia Sport, a multisport GPS watch built by women for women, was crowdfunded into existence through a Kickstarter campaign in 2012. Founders Cheryl Kellond and Sylvia Marino raised $408,000 in just over a month and got to work building the device. In June 2014, Bia became available for purchase. Packed with 2G cellular connectivity, 17 hours of battery life, water resistance up to 50m, quick-loading GPS, Bia refused to “shrink it and pink it”. The watch comes with SOS safety alerts, a sleeker fit designed to avoid the wristbone, wireless uploading to online training logs, and over a dozen workout modes. For more information about Bia, log onto store.bia-sport.com.
About OutsidePR
OutsidePR is a Northern California-based boutique agency focused on outdoor and fitness-related enterprises. Among its clients are GU Energy, Pearl Izumi, STRAVA, Road ID, Ahnu, DownTek, AlterG, Chums/Beyond Coastal, Cotopaxi and Moji.
