Biathlete Haley Johnson Gears Up for the Vancouver Olympics in TEKO®

Boulder, CO – February 10, 2010 – TEKO, the innovation leader in sustainable, high performance socks, is pleased to announce that biathlete Haley Johnson will be competing in the upcoming Vancouver Olympic Games in the socks of her choice, TEKO.

“We are thrilled to support Haley as she heads to the Olympic Games,” says Chip Coe, CEO of TEKO. “Haley is an incredible athlete who understands the importance of giving back to the community. We applaud her desire to bring environmental awareness and responsibility to the forefront of sports.”

Haley was born and raised in Lake Placid, NY where she still lives and trains with the United States Biathlon Team. She qualified for the US Olympic Team by skiing her career-best World Cup Biathlon Finish in the 15k individual this past December. TEKO has sponsored Haley for the past six years on her road to the Olympics.

“TEKO’s sponsorship has allowed me to stay focused on high quality training and performances,” said Haley. “Being associated with an environmentally sustainable company such as TEKO has also given me a greater sense of responsibility as an athlete to do my part to improve our planet.”

Haley will be competing in tekoMERINO Ski Light, a best selling style in the company’s women’s Wintersport Collection. The Wintersport Collection is made of naturally-wicking organic tekoMERINO wool and is designed for high performance and comfort with features such as TEKO’s signature seamless toe, arch band for support and y-heel gore for articulated fit.

In addition to biathlete Haley Johnson, look for USA Luge competing in TEKO at the upcoming Winter Games.

About TEKO:

TEKO Socks: Best Socks ON the Planet, Best Socks FOR the Planet. Based in Boulder, CO, TEKO was founded on the belief that making high-performance outdoor products doesn’t have to have a heavy impact on our environment. Using only high-performance fibers and sustainable manufacturing processes, TEKO creates performance socks that are safer for the environment. From the raw materials, all the way down to the recycled paper packaging, TEKO’s product line features environmentally sound materials, such as organic tekoMERINOâ„¢ wool and tekoPOLYâ„¢ recycled polyester. TEKO buys wind energy credits to ensure that 100% of the electricity used in manufacturing and operations is put back onto the energy grid from clean, sustainable American Wind. TEKO is unique in that its eco-friendly commitment extends to its entire product line, supply chain, and daily business practices.

Phone: 800.450.5784, Email: info@tekosocks.com
Website: www.tekosocks.com
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