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Portland, OR – BibRave, the new marketing solution for races and endurance brands, recently kicked off a new campaign with the iconic and ubiquitous running and outdoor brand, BUFF®. Their latest partnership marks the third year the two brands have joined forces to showcase BUFF® in and around running, showcasing multiple products across every major digital channel.
BibRave and The BibRave Pros will highlight the BUFF® brand via multiple influencer product-seed rounds, publicizing videos featuring BUFF® elite athletes on The BibRave Podcast, blog, newsletter, and social channels, and elevating BUFF®’s #LiveMoreNow campaign to exemplify the active, outdoor-focused BUFF® Life.
BibRave will seed several different BUFF® products to their large network of running bloggers, The BibRave Pros, who will test, review, and share their experiences using the products to their highly engaged audiences, readers, and social followers. The BibRave Pros will not only review the product, but they’ll write multiple mini-blog posts over the course of 6 weeks to showcase their adventures (running and beyond), active lifestyles, and how the BUFF® brand helps them #LiveMoreNow.
“Our partnership with BibRave and their community has come a long way. Not only do they understand how versatile our product is for running, they connect with the BUFF® brand on a personal level,” said Casey Rolig, Media Marketing Manager of Buff, Inc. “BUFF® was made famous in 1991 by the inception of multifunctional headwear and we’re excited to continue expanding our line with BUFF® caps, hats, and arm sleeves for a multitude of activities to #LiveMoreNow.”
Buff, Inc. will also outfit all 115 of the BibRave Pros with customized BUFF® Original Multifunctional Headwear in BibRave’s signature orange color, providing BUFF® with further high-profile exposure at races, other endurance events, and outdoor activities year-round and across the world.
“BUFF® has long been one of my favorite brands, and we’re so excited to have them back as a partner for a third year,” said Tim Murphy, Co-Founder of BibRave. “They’re such a natural fit with our community of running and fitness influencers, and we’re so happy they see value in working with BibRave and the BibRave Pros year after year.”
Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® models are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc., is located in Santa Rosa, California.
BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and their new Podcast (The BibRave Podcast – for Apple or Android or via Spotify) BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.
The company’s consumer-facing product is a race review site where runners can learn about a race before signing up, and leave feedback after the event. The company launched in late 2013 in the Midwest and is now based in Portland, Oregon.