Big Green Egg Partners with WH inc.
Agency to drive North American media coverage for the Ultimate Cooking Experience®!
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SEATTLE, Wash. (July 28, 2020) – Big Green Egg, maker of the world’s top kamado-style charcoal cooker, is excited to announce its newest partnership with WH inc., formerly known as Hayter Communications, as Big Green Egg’s PR agency of record. The Seattle-based active lifestyle agency will pursue and manage media relations and editorial opportunities for the brand, and support various events and activations throughout the year.
Big Green Egg is the most technically advanced ceramic cooker ever “hatched.” Engineered to provide the most flavorful and versatile outdoor cooking experience, each EGG offers legendary value and durability while providing a level of heat retention and efficiency unmatched by any other outdoor cooker on the market. Based in Atlanta, Georgia, the company was founded in 1974 by Ed Fisher who was inspired by ancient clay-oven style cooking methods and set out to improve upon them. The Big Green Egg is widely celebrated as the most advanced evolution of kamado cooking, and has earned a level of devotion among professional chefs and backyard enthusiasts, fondly known as “EGGheads,” who have helped propel the brand to worldwide prominence in the outdoor cooking space.
“In our search for a new communications partner, we looked for an agency that had a proven record of speaking to our core consumer audience and driving excitement around the brands they work with,” said Bob Atkinson, Big Green Egg Marketing Manager. “WH inc. has a track record of working with a collection of strong brands that appeal to a similar audience as the Big Green Egg, and we’re excited to align with their resources to engage across a wide range of media with them.”
WH inc. is a full service marketing and communications agency that has worked with an array of global brands in the active lifestyle space over its 50 years in business. The agency has a deep passion for the brands and products it represents, which includes clients in the food & beverage, footwear, 4×4, hunt, outdoor apparel, ski and sailing industries.
The wildly versatile line of Big Green Egg natural charcoal barbecue cookers can be used as a grill, smoker or convection oven, producing an unlimited range of perfectly-cooked foods from pizza to charbroiled steaks and smoked brisket. Available in seven sizes from 2XL to Mini, the Big Green Egg can be fitted with a wide variety of accessories to further increase its versatility, and is available at over 5,000 authorized dealers in over 50 countries. In the United States, the Big Green Egg is also available for purchase online with free home delivery by a certified dealer in the customer’s own community. For more information on Big Green Egg’s full line of cookers, accessories and additional gear, please visit BigGreenEgg.com.
About the Big Green Egg
Big Green Egg Inc. is the world’s leading manufacturer of the premier outdoor cooking system, unmatched for its versatility and culinary results. Starting with a single, simple to use, outdoor cooker over forty-five years ago, the EGG has evolved into a highly modernized version of anything that came before it. Combining best-in-class innovation with engineered performance built on industry-leading and patented features, state-of-the-art ceramic technology, a full line of related EGGcessories and seven distinct sizes sold in over fifty countries, the Big Green Egg is ideally suited for the casual backyard griller and culinary aficionado alike, and has become the top choice of leading chefs around the world. Lifetime Warranty, Versatile, Often Copied, Never Matched … there is only one, original Big Green Egg – The Ultimate Cooking Experience! www.BigGreenEgg.com
About WH inc.
Founded in Seattle, WA in 1969, WH inc. is a full-service marketing, communications, and PR agency with a focus on inspiring and galvanizing the healthy active lifestyle audience. Over its 50 years in business, the agency has worked with a wide range of global brands and holds a deep passion for the products it represents. To learn more, visit WH1969.com.