Press Releases

Big Shot Bikes Launches Custom Cruisers


(Fort Colllins, Colo.)— Big Shot Bikes, maker of design-your-own single speed bikes, is expanding its offerings to include customizable cruisers. The Big Shot Cruiser, with a starting price of $364, comes in two frame styles with a myriad of component color combinations as well as fender and rack add-ons for added versatility.

Big Shot’s Custom Cruiser, High-Bar Frame Style

“We have been overwhelmed by the loyal following for our fixies and single speeds and look forward to getting people out on our cruisers,” says Big Shot founder and owner Matt Peterson. “They’re a blast to ride, whether you’re looking for a simple beach cruiser, a city commuter with fenders or a full blown dutch-style cargo bike.”

Big Shot, which has sold over 10,000 of its single speed and fixed gear bikes, will apply proven, successful principles to the Big Shot Cruiser. Using the company’s online bike building tool, customers can first choose between a low and high bar frame style. Then, there are up to nine color options for the frame as well as the barefoot-friendly pedals, rims, tires, chain guard, grips, handlebar and saddle. Finally, users can add stainless steel front and rear fenders and Dutch-style cargo racks with wood inlays for a small additional charge. In all, there are over a million different combinations available.

Big Shot Custom Cruisers will begin shipping today, October 1. The basic cruiser will retail for $364. Cruisers with front and rear fenders will retail for $374. A utility-ready cruiser with front and rear fenders and racks will sell for $399. Big Shot Bikes are assembled in Fort Collins, Colroado and are available online and through specialty retailers across the country.


Located in Fort Collins, Colorado, Big Shot Bikes has been building customized, fixed-gear and single-speed bicycles since 2009. Big Shot is a leader in mass customization, allowing customers to design their own unique bikes online at With a choice of frame sizes, handlebar styles and thousands of color combinations, Big Shot offers fun, durable, high-quality bikes at an affordable price.