The Tahoe-area brand introduces a new promotional Barilla® + bigtruck® + Miki ™collection inspired and designed by three-time World Champion and Olympic Gold Medalist.
Truckee, Calif. – September 29, 2017
bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic headwear, today announced a collaboration with multiple World Cup Slalom Champion and Olympic Gold Medalist Mikaela Shiffrin.
Known for her tireless work ethic and positive attitude, Mikaela made her World Cup debut at 15 and began winning races shortly thereafter. Each hat weaves together Mikaela’s design dna, a custom Barilla® patch and her signature Miki™ label with bigtruck’s Brand ID, premium materials and distinctive interior trims and sublimations.
“We are thrilled to be working with Mikaela on her own collection,” says bigtruck® General Manager Bill Sinoff. “Everyone knows she is a supremely talented skier and athlete but what they probably don’t know is her art and design skills are equally impressive. The preliminary sketches she sent were amazing. It has been a true pleasure getting to work with her on the collection and we are excited to see where it leads to in the future.”
Mikaela proved her dominance in 2017, when she joined an elite group of American skiers becoming just the fifth to win an Overall title. Mikaela also secured her fourth World Cup slalom title and scored second overall in the giant slalom standings.
Mikaela’s Barilla® + bigtruck® collection is now available in the Classic and Original at bigtruck.com.
bigtruck® designs and manufactures some of the most iconic headwear styles in the market. Their signature quality standard coupled with articulate, bold design language has become instantly recognizable and is pioneering a new perception of lifestyle headwear. bigtruck’s #funfirst tag line resonates with customers of all ages, demographics and geographies and has become synonymous with approachability, community and of course having fun. Headquartered near Lake Tahoe, Ca. and distributed world wide, bigtruck is a triple bottom line company that believes work life balance is foundational to building a great Brand.
Founded 140 years ago in Parma out of a shop that made bread and pasta, Barilla is today among the top Italian food groups: leader for pasta in the world, pasta sauces in continental Europe, bakery products in Italy, and the crisp bread business in Scandinavia. The Barilla Group owns 28 production sites (14 in Italy and 14 abroad) and exports to more than 100 countries. Every year, its plants produce around 1,700,000 tons of food products that are consumed on tables all over the world, under the following brands: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, Filiz, Yemina e Vesta, Misko, Voiello, Academia Barilla.
When the first shop opened in 1877, Pietro Barilla focused on making good food. Today, this has evolved into a unique way of doing business for the Barilla Group: “Good for You, Good for the Planet.”
“Good for You” means constantly improving our products, motivating people to adopt healthy lifestyles and improving food access and social inclusion. “Good for the Planet” means promoting sustainable supply chains and reducing the amount of CO2 we emit and water we consume during production. As the maker of Italy’s #1 brand of pasta, Barilla has been a proud partner with U.S. Ski Team star and multiple World Cup Champion Mikaela Shiffrin since 2012. For more information, please visit: www.barillagroup.com
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