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Press Releases

bigtruck® Releases Limited-Edition, Custom-Designed Hat by World-Class Skier Mikaela Shiffrin

The Tahoe-area brand introduces a new promotional Barilla® + bigtruck® + Miki ™ hat inspired and designed by World Champion Mikaela Shiffrin

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Mikaela Shiffrin
Mikaela Shiffrin

bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic headwear, today released a new, limited-edition 2018 hat designed in partnership with Women’s World Cup Overall Champion Mikaela Shiffrin.

Known for her tireless work ethic and positive attitude, Mikaela made her World Cup debut at 15 and began winning races shortly thereafter. As a dominating force in Alpine Skiing, she now has 41 World Cup wins and heads into the 2018 Winter Games as a favorite to win three gold medals.

Mikaela’s limited edition, custom Barilla® + bigtruck® + Miki ™ hat features a USA flag goggle frame that mirrors the exact goggle shape she’ll wear in Pyeongchang. Just like the back of Mikaela’s helmet, the back of the hat includes her motivational tagline “ABFTTB” or “always be faster than the boys.” The hat integrates a custom Barilla® patch and Mikaela’s signature Miki™ label with bigtruck’s Brand ID, premium materials and distinctive interior trims and sublimations.

“It has been an absolute pleasure working with Mikaela on this custom collaboration,” says bigtruck® General Manager Bill Sinoff. “We are honored to collaborate with such a world-class athlete who is also a true embodiment of the bigtruck® brand values. We’re thrilled to have this opportunity to show our support and share something special with Mikaela’s fans.”

Mikaela’s Barilla® + bigtruck® + Miki ™ hat is now available at

About bigtruck®

bigtruck® designs and manufactures some of the most iconic headwear styles in the market. Their signature quality standard coupled with articulate, bold design language has become instantly recognizable and is pioneering a new perception of lifestyle headwear. bigtruck’s #funfirst tag line resonates with customers of all ages, demographics and geographies and has become synonymous with approachability, community and of course having fun. Headquartered near Lake Tahoe, Ca. and distributed world wide, bigtruck is a triple bottom line company that believes work life balance is foundational to building a great Brand.

About Barilla®

Founded 140 years ago in Parma out of a shop that made bread and pasta, Barilla is today among the top Italian food groups: leader for pasta in the world, pasta sauces in continental Europe, bakery products in Italy, and the crisp bread business in Scandinavia. The Barilla Group owns 28 production sites (14 in Italy and 14 abroad) and exports to more than 100 countries. Every year, its plants produce around 1,700,000 tons of food products that are consumed on tables all over the world, under the following brands: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, Filiz, Yemina e Vesta, Misko, Voiello, Academia Barilla.

When the first shop opened in 1877, Pietro Barilla focused on making good food. Today, this has evolved into a unique way of doing business for the Barilla Group: “Good for You, Good for the Planet.”

“Good for You” means constantly improving our products, motivating people to adopt healthy lifestyles and improving food access and social inclusion. “Good for the Planet” means promoting sustainable supply chains and reducing the amount of CO2 we emit and water we consume during production. As the maker of Italy’s #1 brand of pasta, Barilla has been a proud partner with U.S. Ski Team star and multiple World Cup Champion Mikaela Shiffrin since 2012. For more information, please visit: