Brompton re-launches bike Line up for 2022

(27th October, London)  Brompton, the UK’s largest bicycle manufacturer, has today launched its 2022 range with  a simplified and refreshed line up which sets the brand up for the future. The iconic folding  bike will now be available in A Line, C Line and Electric C Line. 

Informed by extensive customer research, the new range will replace over 40 years of  product naming by bike specification, with ‘Lines’ and models which are centred around  user needs. 

To develop the new range, Brompton engaged with their global dealers, owners and  prospective customers through multiple rounds of research and user experience testing.  Research results were resounding, with users finding it easier to navigate the Brompton  range and select the bike best suited to their needs.

This fundamental change comes at a time when the company gears up for another  significant year, expecting to sell over 100,000 bikes.  

Handmade in London, Brompton bikes are perfect for those that live, work or play in cities  around the world. Folding to a third of its size and weighing on average just 11kg, the  Brompton bike is easy to carry and easy to store. Accepted on most forms of public  transport, Brompton bikes open up a wider range of journeys, adding flexibility and  convenience to every day.  

The new Brompton range explained 

 

A Line 

From A to B. The essential Brompton.
The ride, the compact fold, the easy-to-store.  

Colours: Gloss White.
MSRP: $1,050.00 

The one-size-fits-all Brompton with a hand-brazed folding steel frame finished in Gloss  White. The bike has 3 hub-gears tuned for city riding, and a mid-rise handlebar for a  comfortable upright ride. The A Line comes without mudguards or a luggage carrier,  which can be added if required. 

 

C Line

The Classic All-Steel Folding Bike.
Original design refined for modern cities. 

Colours: Matt Black, Piccadilly Blue (New for 2022), Racing Green, Fire Coral (New for  2022), House Red, Cloud Blue, Black Lacquer
MSRP: from $1,460 – $1,660 

The C Line is the classic Brompton. All steel with the distinctive 3-part fold, handmade in  London since 1975. The C Line is the ultimate all-rounder, with options catering to city  riding or adventures further afield.  

With hand-brazed steel frame and forks, the C Line is available in Urban, Utility and  Explore versions to meet different rider needs:  

• C Line Urban – The minimalist, straightforward and lighter option for zipping around  the city. With 2 gears, the bike is lighter to both ride and carry, perfect for hybrid  journeys involving public transport.  
• C Line Utility – This 3-speed steel bike with a hub gear, takes inspiration from the  first Brompton made. The gears sealed inside are protected from city grit and  water, meaning less maintenance. The gears can also be changed when stationary,  essential for commutes with plenty of stopping and starting at traffic lights.  
• C Line Explore – The Brompton that’s ready for anything. Equipped with 6 gears, load this bike with luggage and a rack for all-weather commutes or longer touring  trips further afield.  

All Brompton C Line bikes are available with three types of handlebar; low, mid, and high,  as well as three different seat post lengths. Luggage carrier block and mudguards fitted  as standard. 

 

Electric C Line

The classic all-steel folding bike, supercharged.
Freedom feels electric.  

Colours: Flame Lacquer (New for 2022), Black Lacquer, Gloss Black, Turkish Green
MSRP: from $3,550 – $3,800 

Developed with Williams Advanced Engineering, the Electric C Line has all the benefits of  a Brompton, boosted with smart electric technology for flattening hills and arriving feeling  fresh.  

The bike folds down into the same compact package that can be tucked under the desk  at work or on the train. The lightweight battery pack can be removed with one click, and  charged in just 4 hours.  

Delivering pedal-assist technology based on information from the smart sensor, the  integrated 250w hub motor utilises Formula E racing car technology to deliver both  performance and portability over a range of 25-50 miles (dependent on user and  conditions).  

• Electric C Line Urban – With a simple 2-gear set up, this bike is perfect for hybrid  journeys and fast paced commuting as it’s lighter to ride, lighter to carry and easier  to maintain. 
• Electric C Line Explore – Equipped with 6 gears, this bike is equally at home on all weather commutes as it is on longer touring trips. Load it up with luggage and a  rack to ride, fold and take it anywhere. 

 

Explore the full range at brompton.com 

 

Joel Natale, Head of Product Management at Brompton said: 

‘’Brompton owners rarely describe themselves as ‘cyclists’, they use their Brompton as a  magic carpet to move freely across the city and it was evident through our research that  prospective customers found it challenging to navigate the Brompton range.  

For over 40 years our product naming, like most of the wider cycling industry, has centered  around the product specification as opposed to focusing on the people who use our bikes. I’m excited to see the new Brompton Lines out in the world, providing an easier way for  our future customers to find the perfect Brompton for them.” 

Will Butler-Adams OBE, CEO at Brompton said: 

“16 million combinations, with acronyms that make sense to engineers and Brompton  aficionados but do very little to help a new customer chose the right bike. So after much  research, deliberation and debate we are redefining the Brompton range around how it  can fit in to your life. We hope this will resonate with the growing community who are  interested in cycling and will also lay the foundations for our future product  development.” 

About Brompton  

Made for cities, Brompton bikes are sold in 47 countries around the world and over 70% of  production is exported. The company produces over 70,000 bikes a year and over 750,000  have hit the roads since the first bike was made in 1975 by the inventor Andrew Ritchie. A  Brompton bike is perfect for those that live, work or play in cities: The bike folds up to a  third of its size, and weighs on average just 11kg for the standard model and from 16.6kg  for the Brompton Electric, which means a Brompton is suitable to take on all forms of  transport – perfect for commuting on trains, popping in the boot of the car and taking out  of the city for some fresh air, hailing a taxi when the weather changes or you want to get  home late at night. One Brompton bike takes 6.2 tonnes less carbon than a car to make  and 42 folded Brompton bikes can be parked in the space it takes to park one car. 15 flagship Brompton Junction retail stores in cities across the world, including London, Paris,  New York, Beijing, Tokyo, Milan, Kobe, Hamburg, Shanghai, Amsterdam, Munich, Valencia,  Melbourne, Tel Aviv and Singapore. Brompton sells to a selected 1,500 independent bike  stores worldwide.

 

For further information please contact:
Deena Gregory
OutsidePR
619.820.5005
Deena@OutsidePR.com