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July 15, 2021 – Irvine, CA – Fox Racing, the global leader in Motorcycle and Mountain Bike safety equipment and apparel, proudly announces the launch of the brand new Foxhub training platform.

The all-new training platform is a powerful resource for retailers, staff, and both Fox representatives and employees to become brand and product experts. The goal is to educate the industry to help our consumers better understand key features and benefits, so they can select the right products.

“We talked to retailers across the globe, they said training was one of their biggest challenges and asked for help. We felt like we could add value and set retailers up for success by providing a solution. The all-new Foxhub training website was purpose-built to ensure that our Fox community has the information they need right at their fingertips to serve the consumer and help aid them in selecting the right equipment for the best ride ever,” said Kelly Carioti, GM of North America.

“I wish all other manufacturers had training like Fox Racing with Foxhub for my staff. My team has become experts on Fox products. Very beneficial!” said Billy Anderson, Palmetto Motorsports.


The Foxhub platform contains core training modules for the Spring ‘21 Men’s, Women’s and Youth Mountain bike collections that include Helmets, Apparel, Gloves, Guards and Accessories. Each training module provides video training as well as technical information and specifications on product collections along with a module “quiz,” which then enables users to test and hone their expert knowledge of various Fox products.


Once users have completed all of their courses for the Spring ‘21 curriculum, they will receive a training certificate and coupon-code that allows them to shop on the Fox website with a 60% discount (North America only). The goal is to create Fox brand ambassadors and get these Fox product experts out on the trails, riding in the new Spring ‘21 collection.

Sign Up

Fox sales reps and dealer staff can simply create a profile and then access the Foxhub site any time afterward via

To visit the Foxhub training site, go to

About Fox

For over 4 decades, Fox Racing has been the global leader in motocross and mountain bike gear and apparel. Fox outfits the world’s best competitive action sport athletes and enthusiasts with products that combine innovation and style, rooted in the brand’s original competitive motocross spirit. The company is based in Irvine, California, with offices, retail stores, and an international roster of sponsored athletes, located around the world.

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About Brandecation

Founded in 2014, Brandecation’s mission is to provide a web-based training solution for professionals and enthusiasts where they can train and engage 24/7, 365 days a year. Brandecation’s proprietary solution allows businesses to provide customized educational content to users regardless of geographical location or time zone. The platform’s intuitive design and streamlined interface eliminates the learning curve leading to greater user involvement and overall retention.