Liv Launches New Breakaway Collection
Performance level road gear is designed for supreme comfort and efficiency
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NEWBURY PARK, Calif. (July 22, 2021) – Liv, the company dedicated to getting more women on bikes, today introduced its new Breakaway Collection for road cyclists. Featuring performance level gear including a jersey, bib short, socks and cap, the collection pairs with the new Liv Langma Advanced 1 Disc and Liv Rev Pro helmet for riders who want both comfort and efficiency.
The new Liv Breakaway collection features colors and graphics that match the 2022 Langma Advanced Disc 1 and mimic a body in motion as it breaks away from the peloton. Inspired by the speed of chasing light at night, the graphics represent the freedom experienced by riders during a race.
“Since day one, Liv has been committed to offering women everything they need–from bikes to gear–to confidently push their limits on the bike and feel the speed and freedom that comes with that,” said Phoebe Liu, chief branding officer for Giant Group, which includes Liv, Giant, Momentum and CADEX brands. “With our team’s incredible attention to detail, Breakaway is beautifully designed and offers technical features to keep riders comfortable so they can perform their best.”
The collection includes:
Liv Breakaway Jersey
The sleek-fitting jersey features a Liv Race Fit with low-cut neck, longer sleeve length and seamless, wide elastic hem. Its silhouette was designed to eliminate drag, while TransTexura™ fabric and side venting panels absorb moisture and keep riders dry and chaff-free.
Liv Breakaway Bib Short
A vented one-piece bib designed with smooth, strategically-placed seams, fabric cuffs and Liv’s highest level ProComfor™ women’s-specific chamois, the Breakaway Bib Short offers supreme comfort and high-end performance. Also designed with a Liv Race Fit, its dark, iridescent, reflective accents ensure high-visibility on the road.
Liv Rev Pro Helmet
With its sleek design and optimized aero ventilation system for performance-minded riders, the ultra-lightweight helmet offers optimal ventilation and a 360° MIPS (Multi-directional Impact Protection) fit system. It is tuned for low- and high-speed, multi-directional impacts with optimized density EPS foam, a super-tough polycarbonate shell and a five position rear adjustment with a ponytail friendly design. This Liv Rev Pro includes an all-in-one mold construction for impact-absorbing strength, ultimate durability and crash protection as well as unique graphics to match the Breakaway kit.
The Liv Breakaway Collection also includes a cap and socks. Find your local Liv retailer online at www.liv-cycling.com.
Liv is the only comprehensive cycling brand in the world dedicated solely to women. Founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all riders from beginners to pros. With a global team of retailers, athletes and events, plus a growing online presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences – Liv strives to build community and be the number one resource for women cyclists around the world. Learn more at liv-cycling.com.
Brook Hopper, Liv
(805) 340-5034 or BrookHopper@liv-cycling.com