Velocio Apparel Debuts Film on the Challenges of Sustainable Bike Clothing
The Trouble With Bike Apparel asks cyclists to demand more of apparel brands.
Get access to everything we publish when you sign up for Outside+.
With a reputation for performance design and a focus on sustainable practices, Velocio Apparel produced a look at where each are failing in today’s sport market in a new film called The Trouble With Bike Apparel.
“We can make as many changes as we can but there are forces that we need the customer to push on. There needs to be a demand for more accountability, more options for sourcing and a deeper awareness of what things cost. The film urges people to demand that,” described Brad Sheehan, CEO and designer for the progressive apparel brand.
With input from industry experts and a deep dive at what it takes to create cycling apparel, The Trouble With Bike Apparel takes aim at persistent fast fashion issues in the ongoing use of virgin materials, a culture of waste and a slow transition to more sustainable practices.
100% of Velocio’s current jersey collection is made from recycled fabrics. Its packing materials are biodegradable and its moved to reduce air shipping as an option for consumers. The brand gives 1% of its annual revenue to environmental and climate focused causes, the last of which was a special edition UNITY Jersey focused on climate change relief and which offered a donation without purchase as an option.
“The focus is on creating a durable product that will outlast competitors,” Sheehan continued.
Unpacking the challenges of hyper-consumption and waste, sustainable fashion consultant, Aja Barber explained in the film, “I think that we can find the solution to some of these problems within our lifetime….With enough awareness, we can unpack these systems and get an idea of how we can move forward together.”
The Trouble With Bike Apparel is live now on the Velocio website, www.velocio.cc
USA: Zach Levy / firstname.lastname@example.org
EU / UK: Ricky Buckenlei / email@example.com