Bill Cochrane Joins Mountainsmith Sales Team

Active Outdoors Group, owned and operated by Bill Cochrane, has been retained by Mountainsmith to oversee their efforts in the Great Lakes states of Michigan, Ohio and Indiana. Based out of Lakewood, Ohio, he will be responsible for focusing on and strengthening the company’s sales, distribution and marketing efforts in the territory. The announcement was made by Jay Getzel, director of sales and marketing for Mountainsmith.

Bill has been serving the outdoor, winter and running/cycling markets for the past five years representing such prestigious brands as Helly Hansen, Scott Running and Body Glove. In addition, he owns and manages Nalu SUP and Surf standup paddle shop located in Rocky River, Ohio, which gives him a first-hand perspective on what retailers need from suppliers to grow and profit from a brand.

“It is our intent to grow Mountainsmith in the Great Lakes territory,” commented Jay. “We know we have a strong product line and are confident that we can make a major impact with Bill’s direction. He will continue to build Mountainsmith business in the territory by promoting targeted product assortments and providing exceptional service.”

Bill can be reached via email: bill@activeoutdoorsgroup.com or by phone: (216) 272 1504.

Forged in the Rockies, Mountainsmith’s commitment to innovation began in 1979 and continues to the present with a full line of active lifestyle products. The quality and comfort of all Mountainsmith products—technical backpacks, travel storage systems, luggage, camera bags, pet products and trekking poles as well as the lumbar pack icons—set the standard for the worldwide outdoor marketplace. Mountainsmith manufactures, markets, and distributes an expanding group of products designed to meet the demands of travel on and off the trail, through airports, and anywhere that carrying-comfort is essential. Mountainsmith products are sold worldwide.

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