BILT Designs Inc. Evolves with Launch of Innate

Bilt Designs, a progressive business offering products that support an active and healthy lifestyle today announced the launch of a new brand, Innateâ„¢.

“Our drinking container collection is garnering such positive energy and support from our customers,” noted COO Robyn Gibson, “that we are responding by focusing these offerings under a distinct brand. The name ‘Innate’ evokes and embodies the underlying commitment of our team – our “DNA” – to strive for excellence in all our products, backed by clear information on how they are manufactured.”

The company responsible for the resounding success of a “Best in Class” V1 Stainless Steel Drinking Container program – which includes their current independent finished goods testing, expanded to include a comprehensive raw materials testing process – will increase its offerings of reusable, durable, BPA-Free Stainless Steel water bottles that exceed current industry standards. The walking poles and other accessories for healthy active living previously offered by Bilt Designs will be sold going forward under the separate brand name Fit Assistâ„¢.

Innate will launch their new V2 line of products and other hydration systems in January 2009. “The V2 line will showcase the clean aesthetic designs and innovative work we are doing in many arenas, such as our new modular drinking containers, a best-in-class raw materials testing program and our new Meme™ line of BPA and phthlate-Free Stainless Steel Sippy cups for toddlers” said Gibson.

While the name Innate is new, the company will continue its longstanding commitment to being an industry leader in Chain of Custody – the tracking and testing the raw materials and manufacturing processes behind finished products. Founder Jon Davis notes, “Our focused approach to our testing processes is our customer’s assurance of the inherent integrity of each component of our product line.”

Look for the new Innate branded products on store shelves beginning Spring of 2009. The transition of the company website and other marketing material will be in place January 1, 2009. All other corporate contact info will remain the same.

About Innate
Based in Vancouver, Canada, and surrounded by the beauty of water, forests and mountains, Innate designs products to be part of the active and healthy lives of thoughtful people who set their own boundaries and make their own choices.

Clean design born of critical and considered thinking, backed by a transparent chain of custody: Innate: Your planet. Your choices. Your gear.

For more information, please visit www.innate-gear.com