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Chamonix, France – black crows, the iconic French ski brand focused on design-driven high performance ski products, is excited to announce the newest athlete, mountaineer and team member, Jim Morrison.
“Morrison is a huge addition to the crows flock and is skiing unimaginable high altitude lines at the top level,” says Tristan Droppert, North American marketing manager. “Jim is in a different dimension. He reinvigorates our commitment to core ski mountaineering and embodies black crows’ ethos, passion for the sport and community.”
Morrison is an industry veteran and iconic ski mountaineer who consistently pushes the boundaries of what is possible on skis. Morrison’s recent big release was a climb to the top of the fourth-highest mountain in the world and a ski down the staggering 7,000-vertical-foot Lhotse Couloir.
The cacophony of what is required to produce an expedition of that caliber is part of the pleasure and thrill for him. The urge is constant—“there is something about setting up to ski a line in the perfect conditions that keeps me going,” says Morrison.
black crows has given Morrison an all access pass to join them on the main stage and are beyond excited about the new partnership.
For more information about black crows, visit: black-crows.com.
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About black crows
Founded in 2006, black crows is a Chamonix, France-based brand that was born out of a desire to collide beauty and efficiency into skis. Named for the Alpine Chough, Chamoix’s omni-present black bird and one of the few birds that can fly at an altitude of over 4000 meters, the brand is dedicated to creating obsessively design-driven products that are uncompromising in performance and identify for contemporary skiing. Learn more about black crows at black-crows.com.
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