Black Diamond Equipment Announces Partnership With All Mountain Group
Russ Clune, Al Diamond, Tyler Merritt and Erik Mushial Form New Rep Agency
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Black Diamond Equipment, a leading global innovator in climbing, skiing and mountain sports equipment, is pleased to announce its partnership with the newly created agency, All Mountain Group. The All Mountain Group will service the Mid-Atlantic and Northeast states and is comprised of partners Russ Clune, Al Diamond, Tyler Merritt and Erik Mushial.
“Bringing Al and Erik into the BD family gives us the resources to scale up the level of service that we are able to provide the dealers in the Mid-Atlantic and Northeast,” explains Brian Mecham, Director of North American Sales for Black Diamond Equipment. “We believe the partnership of Russ, Al, Tyler and Erik consists of the ideal blend of skills and knowledge required to support the dealer needs for both Black Diamond Equipment hard goods and apparel.”
Russ Clune has worked with Black Diamond Equipment since its founding. In addition to Clune’s long history with the company and dealers in the territory, he has been a key figure in the climbing community for more than 25 years.
Tyler Merritt, based in Burlington, Vermont, has worked with Black Diamond Equipment for the last 13 years. Merritt manages the ski and mountain product categories in the Mid-Atlantic and Northeast regions and has been in the outdoor industry for the past 18 years.
Al Diamond and Erik Mushial have been in the outdoor industry since 1995 and have been business partners since 1998. They have worked with numerous brands in the outdoor industry and are both lifelong climbers and outdoorsmen.
“We are honored to be in the Black Diamond family. Being part of such a core outdoor company whose DNA matches ours so perfectly is a privilege,” states Al Diamond. “We are thrilled to work with Russ and Tyler, and together, we look forward to offering dealers in our region a new level of service.”