January 27, 2015 (Salt Lake City, Utah) — Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces the launch of its partnership with the Colorado Avalanche Information Center (CAIC), Northwest Avalanche Center (NWAC) and Utah Avalanche Center (UAC). With the support of Black Diamond Equipment, each avalanche center introduces its own mobile application designed to promote local avalanche awareness.
“Our partnerships with the CAIC, NWAC and UAC represent an opportunity for Black Diamond to give back to the global backcountry skiing community,” explains Niclas Bornling, vice president of marketing. “These mobile applications reflect our commitment to the snow safety category and will be an indispensable tool for the backcountry skier allowing us to give our core users a valuable resource wherever they are skiing.”
Each mobile application will consolidate avalanche, weather, road conditions and slope information offering their respective backcountry ski communities with an array of information including:
- Daily avalanche advisories in the corresponding CAIC, NWAC and UAC regions
- Daily field observations from avalanche forecasters and the community of backcountry skiers
- Mountain weather information including forecasts, satellite loops, radar, and web cams
- An email form to share your observations with these respective avalanche centers
“These partnerships merge technology with a common goal to provide avalanche information, education and support for our steadfast community of backcountry skiers for years to come,” explains Aaron Carlson, executive director for the Friends of CAIC.
For more information about the CAIC, NWAC and UAC complementary mobile applications sponsored by Black Diamond Equipment and instructions to download, please visit http://www.blackdiamondequipment.com/avalanche.
Black Diamond Equipment is a manufacturer of equipment and clothing for climbing, skiing and mountain sports. By consistently building innovative, standard-setting products and actively preserving the mountain/canyon environment, Black Diamond Equipment has assumed a leadership role in the international outdoor community. For more information on Black Diamond Equipment, visit BlackDiamondEquipment.com