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Press Releases

Blue Coat Enables High-Performance e-Business Applications for Brunswick's Mercury Marine and Life Fitness Divisions

Blue Coat ProxySG Appliances to Secure, Control and Accelerate New e-Business Application Suite Critical to Spring Season Sales for Over 10,000 Dealers

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SUNNYVALE, Calif., June 19 — Blue Coat Systems, Inc. (Nasdaq: BCSI), the leader in secure content and application delivery, today announced that Brunswick Corporation (NYSE: BC) has selected Blue Coat® ProxySG(TM) appliances to secure, control and accelerate Brunswick’s newly implemented e-Business applications that support sales and customer activities for over 7,000 dealers of its Mercury Marine engine division. The site will later support dealers for Brunswick’s Life Fitness division.

To provide optimal service to its customers, Brunswick has migrated from legacy software systems to a new e-Business suite for orders, logistics, pricing, invoices, credits, and more. The applications are part of a new “one-stop” portal intended to increase the quality and responsiveness of customer sales cycle interactions. Moving to the new applications required installing a solution that could secure, control and accelerate business application traffic from individual dealers. After evaluating a number of solutions, Brunswick selected Blue Coat ProxySG appliances.

“Blue Coat has played an instrumental role in helping us roll out the new dealer portal and e-Business suite,” said William A. Avery, chief information officer, for Brunswick. “We evaluated a variety of application acceleration solutions and tried to make a number of them work in our environment. Blue Coat provided the only solution to meet our technical demands and provide the combination of security, control, acceleration and load capacity we required.”

Because of its ability to discern individual users based on authentication, Blue Coat Proxy SG appliances understand who is logging into the portal and what resources they are entitled to access. The appliances work across multiple domains with multiple authentication methods. Once the identity and privileges of the user have been determined, Blue Coat appliances accelerate interaction between the user and the e-Business application. The appliances can handle loads of tens of thousands of simultaneous users and can also be clustered across different locations to share traffic load or provide high availability. Load capacity, scalability and fault-tolerance are critical to ensure fast, reliable operation of Brunswick’s e-Business applications.

“Blue Coat ProxySG appliances simultaneously secure, control and accelerate Internet applications with the performance and ability to scale needed for high capacity operations,” said Chris King, director of strategic marketing, Blue Coat Systems. “We are pleased to play a key role in making the new e-Business portal at Brunswick a reality and helping it achieve new levels of customer excellence.”

About Blue Coat Systems, Inc.

Blue Coat secures Web communications and accelerates business applications across the distributed enterprise. Blue Coat’s family of appliances and client-based solutions — deployed in branch offices, Internet gateways, end points, and data centers — provide intelligent points of policy-based control enabling IT organizations to optimize security and accelerate performance between users and applications. Blue Coat has installed more than 30,000 appliances worldwide and is ranked #1 by IDC in the Secure Content and Application Delivery market. Blue Coat is headquartered in Sunnyvale, California, and can be reached at (408) 220-2200 or

About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Harris, Hatteras, Kayot, Laguna, Lowe, Lund, Maxum, Meridian, Ornvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit