Press Releases

Boa Reel Pink Snow Campaign Dials-In Support Of Breast Cancer Awarenes

Boa Reel Pink Snow Campaign Dials-In Support Of Breast Cancer Awareness. 100% of Proceeds to Benefit Boarding For Breast Cancer

Boa Technology, maker of the award-winning, patented Boa Closure System, is proud to announce the launch of project Reel Pink, a national campaign aimed to raise awareness for breast cancer through the sale of limited edition pink Boa dials for snowboard boots. One hundred percent of all proceeds from the purchase of Reel Pink snow product will be donated to Boarding For Breast Cancer (B4BC).

“We are delighted to be partnering with Boa Technology and the Reel Pink program as a fun, innovative way to keep young people healthy, active and ultimately educated,” says B4BC Director of Development Erika Sward. “Every time a rider swaps out their snowboard boot dials with Reel Pink ones, they will be supporting B4BC’s breast cancer education programs in a super stylie way!”

Reel Pink product will be available to purchase while supplies last starting on September 6th, for a minimum $10 donation at

“Early detection of breast cancer can be a game changer,” says Boa Creator and Founder Gary Hammerslag. “Boarding for Breast Cancer excels at educating kids and adults on the importance of early detection of this disease and we are excited to help their cause by teaming up to release these limited edition pink dials for snowboarders. Adding a pink dial to your boots will show you have joined in the fight against breast cancer.”

Reel Pink snowboard product will be limited to High Power Boa H2 and H2 Coiler dials. Boa partner product includes, but is not limited to the following: Snowboard boots from all partners and snowmobile boots by HMK.

Boa will ship tools and instructions with each purchase and will provide video tutorials and product information on the website for making the incredibly easy Reel Pink transition.

About Boarding For Breast Cancer

Boarding for Breast Cancer (B4BC) is a non-profit foundation that advocates early detection + a healthy, active lifestyle as the best means of breast cancer prevention. Founded over 15 years ago, B4BC’s education-based programs and events seek to serve young people and the action sports community at large. Learn more about B4BC’s grassroots events, signature “Check One, Two” health initiative, and how you too can stomp out breast cancer at

About Boa Technology

With offices in Steamboat Springs and Denver, Colorado, Hong Kong and Tokyo, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the sports and medical industry. Visit for more information.