Boa Technology Opens New Office In Hong Kong

Boa Technology, makers of the award-winning, patented Boa Lacing System, announces the opening of its new Hong Kong office and promotion of Mark Kerns to Asia Development Manager in Japan supporting the company’s continued focus and growth around the world.

With headquarters in Denver, Colorado, Boa now has three global offices in Steamboat Springs, Colorado, Chiba, Japan and Hong Kong to serve its expanding partner base.

“The new office in Hong Kong reflects our commitment to support our partners in Asia and beyond,” says Boa Director of Operations Lonnie Thomsen. “We have always distributed from Hong Kong, but we felt that it was time for Boa to be 100% in control of our staff, inventory and warehouse space there. Direct control of our inventory eliminates any confusion that may have existed with partners when they were receiving shipments of Boa product from what seemed like a third party vendor. It was a smooth transition from our long-time distribution partner, Mu-Tron Company, to Boa Technology Hong Kong Limited. Boa was excited to retain all Mu-Tron personnel and the physical address.”

In addition, Boa Technology has added personnel to its Chiba, Japan, office. Current Denver-based Boa Product Development Manager Mark Kerns will take the reins as the new Asia Development Manager.

“Boa is increasing its focus and commitment on the growth that we are seeing in Asia,” says Boa Asia Development Manager Mark Kerns. “With powerhouse brands like TrekSta, Shimano, and Yonex already implementing the Boa Lacing System into their product lines, and future growth forecasted, it will be crucial for our sales and development processes to be streamlined between Asia and our global headquarters in Denver.”

About Boa Technology
With offices in Steamboat Springs, Denver, Colorado and Chiba, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Lacing System. The revolutionary Boa® Lacing System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the footwear and medical industry. Visit Boatechnology.com for more information.