Get access to everything we publish when you sign up for Outside+.
Denver, Colo. (March 31, 2014) – Boa Technology Inc., maker of the patented, award-winning Boa® Closure System, announced today that Inside Out PR and Consulting will handle its media communications for the Medical category.
“The medical channel is a fast-growing category for us with strong potential,” said Global Marketing Director Garett Graubins. “We want to ensure the medical community knows about Boa and how the features of the Boa Closure System can help patients better utilize a wide range of medical products.”
Graubins continued, “In talking to many physicians and other medical professionals, it’s apparent that there is a need for better fit and closure options across the category. Inside Out is uniquely qualified to take our success stories from active lifestyle categories and translate them to the medical space.”
From snowboard boots to medical devices: A brief history of Boa Technology
The Boa Closure System was first conceptualized in 2001 as a superior closure alternative to laces on snowboard boots. The Boa Closure System was quickly adopted and advocated for its strength, precision fit, micro-adjustability and one-handed operation. There are now an estimated 40 million Boa dials on products around the globe with 150 premium partner brands across multiple product categories, including: cycling, athletic, outdoor, snow sports, golf, utility and medical.
In 2011, Boa Technology started to bring the convenience, precision fit and micro-adjustability unique to the Boa Closure System to medical devices including orthopedic and fracture bracing, prosthetics and health and wellness footwear. Boa’s medical bracing brand partners include: DeRoyal, Össur, DJO Global, and Thuasne among others. Boa continues to innovate in orthotics and prosthetics with partners such as Revolimb, while advancements in medical footwear bring more comfort and independence to the elderly, diabetics and to those with limited dexterity.
“The Boa dial allows for on-the-fly donning, doffing, and adjusting the fit of the brace or support throughout the day, so people with both short term ailments and long term conditions can experience improved fit and maximum benefit,” said Jimmy Capra, Director of the Medical Business Unit at Boa. “We are eager to tell our story to the medical community so that more patients and doctors know about the options and improved outcomes that Boa can offer.”
Inside Out PR founders, Paige Boucher and Erin Brosterhous, have been watching Boa Technology grow since its inception. “It’s an honor to work with a brand that continues to push and innovate the way Boa has and is continuing to do in the medical industry,” stated Boucher.
Brosterhous added, “When fit and comfort are at play, the bridge from athletics to medical isn’t so big. Customizable fit, micro-adjustability and ease of use are even more essential when we’re talking about prosthetics, orthotics and fracture splits.”
About Boa Technology
With offices in Steamboat Springs and Denver, Colorado, Austria, Hong Kong and Chiba, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed-in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the sports and medical industry. Visit BoaTechnology.com for more information.
About Inside Out PR and Consulting
With over 30 combined years of experience building brands and developing communications strategies, the Inside Out team knows the key to any successful idea is based in the emotional connection it creates with its consumer. Driven by passion for building lasting relationships with people and a love for the outdoors the ISO team prides themselves in Telling your Inside Story to the Outside World. www.insideout-pr.com.