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Body Bar AquaFLEX Raises the Bar on Water Fitness

AquaFLEX Program Effective, Low-impact Workout for Developing Strength, Endurance, Core Conditioning, and Dynamic Flexibility

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Boulder, CO – October 15, 2012 – Body Bar® Inc., a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, today announced Body Bar AquaFLEX. AquaFLEX is the same award-winning, versatile Body Bar FLEX, but modified for use in water fitness classes. The bar is very lightweight, flexible, and buoyant, plus its variable resistance adds to the natural resistance of the body’s movement through the water for a very effective workout.

Created by MaryAnn Briggs, a Boulder, Colorado-based water fitness instructor and personal trainer, the AquaFLEX Program is an effective low-impact workout for developing muscular strength and endurance, core conditioning, and dynamic flexibility, as well as being a fun and unique way to exercise in the water. The AquaFLEX Workout is a series of 20 moves that can be incorporated into existing shallow or deep water fitness classes. The exercises are designed to target all major muscle groups and because most of the moves are compound in nature, functional fitness is enhanced and improved agility and coordination are a positive side effect. Performing these moves with standard water fitness traveling movements can increase the cardiovascular benefits.

The AquaFLEX Bar comes in three sizes:
BBFlex-10(AquaFLEX): 10 lbs of resistance, 48 inches in length, weighs 25 ounces
BBFlex-20(AquaFLEX): 20 lbs of resistance, 48 inches in length, weighs 27 ounces
BBFlex-40P(AquaFLEX): 40 lbs of resistance, 48 inches in length, weighs 36 ounces

Click here to see a brief video on the AquaFLEX Program.

“Our goal was to provide a unique and fun way to address muscular strength and endurance in the aquatic fitness environment, and that’s what we did,” commented Craig Williams, president and owner, Body Bar Inc. “We are proud to provide the AquaFLEX Program to water fitness instructors who want new ways to motivate and encourage their students.”

About Body Bar Inc.
Founded in 1987, Body Bar® Inc. provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after 24 years – because they work. Body Bar Inc. provides quality products and innovative educational tools with a commitment to changing lives worldwide through functional fitness. We consider passion, integrity and fun to be essential elements of our content and community.

Body Bar products can be purchased online through ( or 1-800-500-2030. Join Body Bar Inc. on Facebook and Twitter.

About the Body Bar FLEX
The award-winning Body Bar FLEX is a flexible composite rod with easy-grip durable rubber casing and end caps. Weighing approximately one pound, the original 4-foot Body Bar FLEX can be used for balance and stretching when straight, but offers resistance ranging from 0 to 20 pounds when bent into an arc. Its ergonomically tailored flexibility allows full joint range of motion and works the entire body in simple or compound movements to develop strength, flexibility, coordination and balance. According to Sherry Catlin, nationally-recognized trainer, it is “just possibly the single most versatile, user-friendly, piece of exercise equipment you will own.” ( or call 800-500-2030.

Body Bar and the Body Bar FLEX are registered trademarks of Body Bar Inc. in the United States and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
The Body Bar FLEX® Exercise Device. Patents 7,951,051; 7,704,198; and 7,112,166.