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BOULDER, Colo. – September 16, 2009 – Body Bar Systems, a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, today announced its expansion to Russia.
Exclusively providing Body BarÂ® brand weighted bars is Russian distributor MFitness, located in Moscow. MFitness provides all types of equipment for sports and fitness clubs from highly regarded American companies.
â€œWe are pleased to partner with MFitness, a true leader in fitness equipment and education in Russia,â€ commented Timothy Riley, managing director, Body Bar Systems. â€œMFitness is the perfect company to profitably extend the Body Bar brand throughout Russia.â€
Mr. Riley and Body Bar System’s director of program development and international fitness consultant Sherry Catlin plan to travel to Russia for the Moscow International Fitness Festival (MIOFF 2008), taking place September 17-19 in Moscow. Ms. Catlin will lead two classes on September 17: (1) Body Bar Dynamic Balance, Strength and Power, and (2) Body Bar Graceful Strength-Dynamic Core Training.
Ms. Catlin is also planning an additional educational training session to take place at Planet Fitness in Moscow.
â€œWe are very excited about sharing the myriad benefits of the Body Bar with Russia’s elite trainers at the MIOFF and Planet Fitness events,â€ added Mr. Riley.
About the Body Bar
The original Body Bar branded weighted bar is encased in high quality rubber for a secure and comfortable grip. Today, The Body BarÂ® is considered an industry standard and is used widely in more than 20,000 clubs, personal training studios, physical therapy centers, spas, military bases, high schools, colleges, and homes worldwide. Over the last 20 years, its versatility has increased to include resistance training, stretching, balancing, yoga, Pilates, martial arts, and cardiovascular training. In the last 21 years, Body Bar Systems has introduced many additional educational programs and tools for the Body Bar, such as manuals, workshops, training tools and DVDs. The weight of a classic Body Bar ranges from three pounds to 36 pounds.
About Body Bar Systems, Inc.
Founded in 1987, Body Bar Systems provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after almost 21 years – because they work. The company sponsors several wrestling tournaments. The company has created a strong presence through the original weighted fitness bar, The Body BarÂ®, the award-winning Body Bar Flexâ„¢, and the extensive â€œMaster Your Bodyâ€ DVD series of workout programs. Body Bar Systems is committed to enhancing the fitness and well being of the world by providing quality products and education with passion, integrity, and fun. Body Bar Systems is a member of the IHRSA network, is a sponsor of the USA Women’s Wrestling team and sponsors several wrestling tournaments throughout the U.S. www.bodybar.com 1-800-500-2030.