Body-Solid Adds Marketing Muscle; Partners with Carey Kerns PR
Leading exercise equipment manufacturer Body-Solid®, Inc. has selected Carey Kerns Public Relations to assist in a new brand-building initiative. Body-Solid has rolled out a long-term growth strategy to heighten its brand recognition.
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Forest Park, Ill. (May 18, 2006) â€“ In the latest move to strengthen its market position, leading exercise equipment manufacturer Body-Solid, Inc. has selected Carey Kerns Public Relations to assist in a new brand-building initiative. Known for award-winning, best-value strength training and cardiovascular fitness products, Body-Solid has rolled out a long-term growth strategy to heighten its brand recognition.
Adding a public relations component was a key element in the company’s marketing communications program aimed at enhancing sales growth of its fitness products. Body-Solid co-CEO Scott McDonald says the company’s decision to engage Carey Kerns Public Relations was influenced by her familiarity with the fitness industry, extensive product publicity background and solid consumer and trade media relationships.
â€œThis is a pivotal time as our company continues to evolve and focus on further product innovations and pursue new market segments,â€ notes McDonald. â€œHaving a dedicated public relations partner will be crucial to this effort, and we’re looking forward to working with Carey on that front.â€
Carey Kerns Public Relations offers 20 years of public relations experience and a results-oriented approach to promoting companies in the health and fitness, outdoor, and sporting goods industries; with particular expertise in athletic footwear and apparel, and fitness products for women. The agency has represented a variety of brands, including AquaJogger, Avia, Pacific Trail and Ryka.
Headquartered in Forest Park, Ill., Body-SolidÂ®, Inc. has been producing award-winning exercise equipment since 1989. With a 17-year history in the strength training market segment, Body-Solid manufactures and markets innovative health and fitness equipment including home gym systems and free weights as well as the Enduranceâ„¢ line of cardiovascular machines. The company’s products offer a rare blend of quality, value and versatility, and are supported by its unique In-Home Lifetime Warranty.
Body-Solid equipment is available globally through fitness specialty retailers, sporting goods stores and commercial outlets. For more information, contact
Body-Solid at 800-833-1227 or online at www.bodysolid.com.