Press Releases

Bodyboating to Commence

Bellyak is open for business and shipping the Frequency model

Asheville, NC – Bellyak Inc. , the innovative brand behind the new unique sport category ‘bodyboating’, is officially open for business as their first boat model, the Frequency, is now rolling off the production line in Georgia. Orders are being received at the Asheville, NC based headquarters which also serves as the company’s hub and research and development space.

“We realize that we still have a long road ahead of us to establish Bellyak as part of the outdoor and watersports industries,” says company founder, Adam Masters. “However this achievement is monumental in our minds. We are exceptionally proud to have made this important step forward and are eager to reveal more Bellyak products to recreation enthusiasts around the world.”

Company founders, Adam Masters and wife Anna Woodruff-Masters, are preparing to make a huge splash at Outdoor Retailer’s Summer Market trade show in Salt Lake City next month. They will bring a fleet of boats for buyers and trade show attendees to view and demo during the Open Air Demo and in the SUP Tank. Located in the New Products Pavilion area, their booth #PV535 will feature a unique Bellyak simulator so attendees can experience firsthand the feeling of bodyboating.

Expect more from the Masters as they plan to extend their product line to include the Play which will be offered in various sizes and will even include a kids’ version. Following OR, the pair will hit the road, stopping by events and retail locations across the country. For more information, visit or visit them at #PV535 during the Summer Outdoor Retailer Trade Show. (Photo credit:

About Bellyak

At Bellyak our goal is simple, to enhance the fun factor for all levels of water sports enthusiasts by making the water accessible in a whole new way. Bodyboating lets people join the horizontal river running movement and paddle while lying down to experience the feeling of flying on the water. Whether new to playing in the surf or an experienced white water kayaker, the intuitive nature of paddling a Bellyak provides maximum fun with a minimum learning curve. At Bellyak, we have spent years testing and perfecting our boats to ensure quality design, technical innovations and trustworthy manufacturing. Visit for a dealer near you.

Please ride responsibly and always wear a personal flotation device and helmet.