San Francisco, California, February 9, 2011–BOGA Paddleboards launches the new BOGA YOGA Stand Up Paddle Board (SUP), designed specifically for SUP fitness and Yoga On Water (YOW). This is the first ever SUP board designed to meet the needs of this new – and rapidly growing – market.
As Stand Up Paddle Boarding continues as the world’s fastest growing aquatic sport, traditional activities such as yoga and fitness classes have merged with it to create exciting new disciplines.”Currently classes are forced to use standard SUP boards which were designed for surfing and paddling, not fitness and yoga,” said David Meyler, founder and president of BOGA Paddleboards. “For the new board BOGA worked closely with instructors active in the SUP community to design a board that handled the unique needs associated with these activities.We managed to design a winning board shape that has strong stability and balance while retaining BOGA’s leading-edge paddling and glide characteristics.”
With their background designing specific SUP boards for racers, surfers, and athletes, the BOGA team leveraged their performance-specific design experience. Features on the new board include a unique and highly supportive Aqua Stable Bottom (ASB) shape, an integrated PVC-free Yoga pad, secure paddle stash system, and a fitness resistance kit. These innovative features combine with accessible pricing, making the BOGA YOGA the choice to take – and hold – the lead in the Fitness/YOW category.
As respected Northern California SUP racer and fitness instructor, Jennifer Fuller, notes, “The current growth of fitness and yoga on SUP boards is off the charts, and growing worldwide. The combination of the benefits of these traditional exercises, along with the benefits of SUP, creates a unique, fun core workout that hooks my clients instantly.Having a board designed specifically for my needs will grow my client base and provide a much better platform that caters to our class and fitness routines.”
About BOGA: Based in Northern California, BOGA Paddleboards was founded by a group of industry professionals with the goal of bringing to market a lighter, stronger more high-performance Stand Up Paddle Board at a cost approachable for the average consumer. See the line and learn more at www.bogaboards.com.
CONTACT:Dave Meyler Email Address: firstname.lastname@example.org
Voice Phone Number: 415.830.4630 Website URL: www.bogaboards.com